Guest Times: Leveraging the power of insights

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Guest Times: Why delivering personalised communications that drive customer engagement at every touch point is a challenge for Indian marketers

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Guest Times: The experience economy of today demands a Chief Experience Officer – CXO

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Guest Times: Blockchain — the future is decentralised

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Brandstand: When purpose marries passion – the Legacy Equilibrium

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Brandstand: CCD and the world of Replica Brands

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Guest Times: BSE startup platform shows IPO way for raising funds for startups

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Guest Times: When brands are let down by their business models

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Brandstand: Business before Brand – The shift is clear

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Guest Times: How to generate real leads for your business

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Brandstand: The Party has won. Let the party begin

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Brandstand: YCD and Brand ITC

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Brandstand: The ink of Indianness - beyond flaunting inked fingers on social media

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Brandstand: Be nice to Zomato boys

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Brandstand: Where Kalank went wrong

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Guest Times: Are you doing analytics right?

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Brandstand: Be Indian, Buy Foreign

By Shivaji Dasgupta

Brandstand: Adman run away, Accenture wants to play

By Shivaji Dasgupta

Brandstand: Did your brand fool you yesterday?

By Shivaji Dasgupta

Data Diaries: Data storage and organisation

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Brandstand: The Bro Code of Brands

By Shivaji Dasgupta

Guest Times: How India’s publishers can turn the tide of today’s landscape

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Brandstand: ‘If it ain’t Boeing I am not going!’

By Shivaji Dasgupta

Guest Times: How Congress is losing the plot ahead of 2019 polls

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Data Diaries: Are we using the same approaches to get different answers?

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