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Guest Times
Brandstand: The Party has won. Let the party begin
By
Shivaji Dasgupta
Brandstand: YCD and Brand ITC
By
Shivaji Dasgupta
Brandstand: The ink of Indianness - beyond flaunting inked fingers on social media
By
Shivaji Dasgupta
Brandstand: Be nice to Zomato boys
By
Shivaji Dasgupta
Brandstand: Where Kalank went wrong
By
Shivaji Dasgupta
Brandstand: Be Indian, Buy Foreign
By
Shivaji Dasgupta
Brandstand: Adman run away, Accenture wants to play
By
Shivaji Dasgupta
Brandstand: Did your brand fool you yesterday?
By
Shivaji Dasgupta
Brandstand: The Bro Code of Brands
By
Shivaji Dasgupta
Brandstand: ‘If it ain’t Boeing I am not going!’
By
Shivaji Dasgupta
Brandstand: Brands of War
By
Shivaji Dasgupta
Brandstand: Never retrofit Brand Purpose
By
Shivaji Dasgupta
Brandstand: ‘Designer Failures’ as a recipe for success
By
Shivaji Dasgupta
Brandstand: When logos start to talk
By
Shivaji Dasgupta
Brandstand: When Chanda met Rajat
By
Shivaji Dasgupta
Brandstand: Craft versus Effectiveness in the world of brands
By
Shivaji Dasgupta
Brandstand: Cogency Model and the Future Agency
By
Shivaji Dasgupta
Brandstand: 30 Bondel Road and the culture of an agency brand
By
Shivaji Dasgupta
Brandstand: Is the I-Phone a victim of demi-Moore’s Law?
By
Shivaji Dasgupta
Guest Times: Etymology of Brand
By
Karan Kumar
Brandstand: Life Beyond Logo for WPP
By
Shivaji Dasgupta
Brandstand: Why Gandhiji must not fly Air India
By
Shivaji Dasgupta
Brandstand: Is the integrated agency a colossal scam?
By
Shivaji Dasgupta
Brandstand: Can Alia Bhatt feed Uber Eats?
By
Shivaji Dasgupta
Brandstand: What exactly are we measuring?
By
Shivaji Dasgupta
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