Why Coke and Airtel are saying no to red from today

By Shivaji Dasgupta

Thank you Lalit Modi for the Border-Gavaskar Trophy

By Shivaji Dasgupta

Is craft in advertising a necessity or a luxury?

By Shivaji Dasgupta

Are you a Passionate Pant or a Serious Saha?

By Shivaji Dasgupta

It’s an Ad, not an Adani!

By BestMediaInfo Bureau

Is ‘In The Home’ the future of ‘Out Of Home’?

By Shivaji Dasgupta

What if 2021 is a bigger disaster?

By Shivaji Dasgupta

Why are brokers not packers?

By Shivaji Dasgupta

Honey for nothing and the buzz for free

By Shivaji Dasgupta

Long live Mahashay. Long live the Masala Magic.

By Shivaji Dasgupta

Did Smith and Maxwell deliberately fail in the IPL?

By Shivaji Dasgupta

Why is Shahrukh Khan endorsing Byju’s? And why are we believing him?

By Shivaji Dasgupta

Virat Kohli and the death of the metaphor

By Shivaji Dasgupta

A different kind of Durga Puja in 2020, all thanks to Corona

By Kakoli Thakur

Neither saint nor sinner, Tanishq is a smart winner

By Shivaji Dasgupta

Is Technology killing your Brand Proposition?

By Shivaji Dasgupta

Why men love men and women hate women

By Shivaji Dasgupta

Is the lockdown making nuclear families behave like joint families?

By Shivaji Dasgupta

Coding: Need of the hour or just FOMO

By Kakoli Thakur

‘Play From Home’ — Why Homereca is the new Horeca

By Shivaji Dasgupta

Not afraid of dying? Welcome to Mortality Marketing.

By Shivaji Dasgupta

Stop Discounting, start Premiumising

By Shivaji Dasgupta

A tale of two mergers — VI + Rhea-Kangana

By Shivaji Dasgupta

Do you belong to Condominium India?

By Shivaji Dasgupta

WPP, say no to ageism

By Shivaji Dasgupta