Commentary: Do consumers really care about brands when bare essential is top priority?

By Kakoli Thakur

Commentary: Does it take more than a pandemic for Indian TV news to behave sanely?

By Niraj Sharma

Commentary: Why seeking suspension of TV ratings is a bad idea

By Niraj Sharma

Commentary: Were Arnab Goswami's Republic channels favoured by BARC's ex-CEO Partho Dasgupta? Data shows otherwise

By Niraj Sharma

Commentary: What the TV news industry can gain from two separate industry bodies

By Niraj Sharma

Commentary: Promoters' passion, not investor-led model drives success in M&E sector

By Niraj Sharma

Commentary: What high-profile exits at Star mean for the network

By Niraj Sharma

Commentary: Is Partho Dasgupta's exit from BARC industry's loss?

By Niraj Sharma

Commentary: Why doesn’t BARC want to filter out the landing page outliers?

By Niraj Sharma

Commentary: Confident MRUC isn't taking IRS criticism lying down this time

By Niraj Sharma

Commentary: Has TRAI failed India's broadcast industry?

By Niraj Sharma

Commentary: Why is Google shying away from giving access for content measurement to Ekam?

By Niraj Sharma

Commentary: ISA not getting all advertisers on board on Ekam to have a wide-ranging impact

By Niraj Sharma

Commentary: How blocking Ekam will be a self-goal for Google

By Niraj Sharma

Commentary: Ekam stuck — is ISA hand in glove with Google and Nielsen?

By Niraj Sharma

Commentary: Will 2019 be a decisive year for ad agencies trying to reinvent?

By Akansha Srivastava

Commentary: Is Havas handling integration in India the right way?

By Akansha Srivastava

Commentary: Wunderman Thompson — survival of the fittest

By Akansha Srivastava

Commentary: Is Star playing IPL better than Sony?

By Niraj Sharma

Commentary: How to resurrect TV News

By Niraj Sharma

Commentary: Can IRS 2017 put an end to the stakeholders' anxiety and fear?

By Niraj Sharma

Commentary: 2017 and how media agencies found ways to survive

By Raushni Bhagia

Commentary: What 2017 meant for broadcast industry

By Raushni Bhagia

Commentary: 2017 a roller-coaster ride for the ad world

By Akansha Srivastava

Commentary: ASCI approaching government for condom ads ban is deplorable

By Niraj Sharma