Commentary: Why doesn’t BARC want to filter out the landing page outliers?

By Niraj Sharma

Commentary: Confident MRUC isn't taking IRS criticism lying down this time

By Niraj Sharma

Commentary: Has TRAI failed India's broadcast industry?

By Niraj Sharma

Commentary: Why is Google shying away from giving access for content measurement to Ekam?

By Niraj Sharma

Commentary: ISA not getting all advertisers on board on Ekam to have a wide-ranging impact

By Niraj Sharma

Commentary: How blocking Ekam will be a self-goal for Google

By Niraj Sharma

Commentary: Ekam stuck — is ISA hand in glove with Google and Nielsen?

By Niraj Sharma

Commentary: Will 2019 be a decisive year for ad agencies trying to reinvent?

By Akansha Srivastava

Commentary: Is Havas handling integration in India the right way?

By Akansha Srivastava

Commentary: Wunderman Thompson — survival of the fittest

By Akansha Srivastava

Commentary: Is Star playing IPL better than Sony?

By Niraj Sharma

Commentary: How to resurrect TV News

By Niraj Sharma

Commentary: Can IRS 2017 put an end to the stakeholders' anxiety and fear?

By Niraj Sharma

Commentary: 2017 and how media agencies found ways to survive

By Raushni Bhagia

Commentary: What 2017 meant for broadcast industry

By Raushni Bhagia

Commentary: 2017 a roller-coaster ride for the ad world

By Akansha Srivastava

Commentary: ASCI approaching government for condom ads ban is deplorable

By Niraj Sharma

Commentary: Why will Maxus live exclusively for India?

By Raushni Bhagia

Commentary: TV viewership data – for whom is it, anyway?

By Raushni Bhagia

Commentary: There is more than just being gender sensitive!

By Akansha Srivastava

Commentary: Pops pulls off a fabulous storyline for British Airways

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Commentary: Adieu 2015

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Commentary: Ad Club’s Emvies night of shame as Shibani Gharat is assaulted

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Commentary: Goafest 2014 keeps its promise – it was fun and business as always

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Commentary: Much ado on TAM ratings – only to go back to square one!

By