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Commentary
Commentary: Another shakeup at BARC — but who is behind it?
Commentary: Another shakeup at BARC — but who is behind it?
By Niraj Sharma
Commentary: What triggered TRAI to order broadcasters to comply with NTO 2.0 when a court order is due
Commentary: What triggered TRAI to order broadcasters to comply with NTO 2.0 when a court order is due
By Niraj Sharma
Commentary: TRAI’s overreach to become the third master of OTT sector is fallacious and unwarranted
Commentary: TRAI’s overreach to become the third master of OTT sector is fallacious and unwarranted
By Niraj Sharma
Commentary: TRAI’s light-touch regulation is making a heavy-duty fool of broadcasters and consumers
Commentary: TRAI’s light-touch regulation is making a heavy-duty fool of broadcasters and consumers
By Niraj Sharma
Commentary: No TRAI! English channels were not so unwanted to be killed
Commentary: No TRAI! English channels were not so unwanted to be killed
By Niraj Sharma
Commentary: Who killed English entertainment television?
Commentary: Who killed English entertainment television?
By Niraj Sharma
Commentary: How history will judge RS Sharma after his five-year stint as TRAI Chairman
Commentary: How history will judge RS Sharma after his five-year stint as TRAI Chairman
By Niraj Sharma
Commentary: Can Covid-19 be a real awakening for media houses to fix their broken revenue model?
Commentary: Can Covid-19 be a real awakening for media houses to fix their broken revenue model?
By Niraj Sharma
Commentary: Do consumers really care about brands when bare essential is top priority?
Commentary: Do consumers really care about brands when bare essential is top priority?
By Kakoli Thakur
Commentary: Does it take more than a pandemic for Indian TV news to behave sanely?
Commentary: Does it take more than a pandemic for Indian TV news to behave sanely?
By Niraj Sharma
Commentary: Why seeking suspension of TV ratings is a bad idea
Commentary: Why seeking suspension of TV ratings is a bad idea
By Niraj Sharma
Commentary: Were Arnab Goswami's Republic channels favoured by BARC's ex-CEO Partho Dasgupta? Data shows otherwise
Commentary: Were Arnab Goswami's Republic channels favoured by BARC's ex-CEO Partho Dasgupta? Data shows otherwise
By Niraj Sharma
Commentary: What the TV news industry can gain from two separate industry bodies
Commentary: What the TV news industry can gain from two separate industry bodies
By Niraj Sharma
Commentary: Promoters' passion, not investor-led model drives success in M&E sector
Commentary: Promoters' passion, not investor-led model drives success in M&E sector
By Niraj Sharma
Commentary: What high-profile exits at Star mean for the network
Commentary: What high-profile exits at Star mean for the network
By Niraj Sharma
Commentary: Is Partho Dasgupta's exit from BARC industry's loss?
Commentary: Is Partho Dasgupta's exit from BARC industry's loss?
By Niraj Sharma
Commentary: Why doesn’t BARC want to filter out the landing page outliers?
Commentary: Why doesn’t BARC want to filter out the landing page outliers?
By Niraj Sharma
Commentary: Confident MRUC isn't taking IRS criticism lying down this time
Commentary: Confident MRUC isn't taking IRS criticism lying down this time
By Niraj Sharma
Commentary: Has TRAI failed India's broadcast industry?
Commentary: Has TRAI failed India's broadcast industry?
By Niraj Sharma
Commentary: Why is Google shying away from giving access for content measurement to Ekam?
Commentary: Why is Google shying away from giving access for content measurement to Ekam?
By Niraj Sharma
Commentary: ISA not getting all advertisers on board on Ekam to have a wide-ranging impact
Commentary: ISA not getting all advertisers on board on Ekam to have a wide-ranging impact
By Niraj Sharma
Commentary: How blocking Ekam will be a self-goal for Google
Commentary: How blocking Ekam will be a self-goal for Google
By Niraj Sharma
Commentary: Ekam stuck — is ISA hand in glove with Google and Nielsen?
Commentary: Ekam stuck — is ISA hand in glove with Google and Nielsen?
By Niraj Sharma
Commentary: Will 2019 be a decisive year for ad agencies trying to reinvent?
Commentary: Will 2019 be a decisive year for ad agencies trying to reinvent?
By Akansha Srivastava
Commentary: Is Havas handling integration in India the right way?
Commentary: Is Havas handling integration in India the right way?
By Akansha Srivastava