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To be relevant, brands must understand cultural shifts
To be relevant, brands must understand cultural shifts
New I&B Minister Prakash Javadekar takes charge as M&E sector awaits big-ticket reforms
New I&B Minister Prakash Javadekar takes charge as M&E sector awaits big-ticket reforms
Wunderman Thompson, Dentsu Webchutney win a Black Elephant each at 2019 Kyoorius Awards
Wunderman Thompson, Dentsu Webchutney win a Black Elephant each at 2019 Kyoorius Awards
Digital enhances storytelling without killing it
Digital enhances storytelling without killing it
V-Nourish partners with Shah Rukh Khan for its launch campaign
V-Nourish partners with Shah Rukh Khan for its launch campaign
Focus on memory span instead of attention span of viewers
Focus on memory span instead of attention span of viewers
India secures 33 shortlists at 2019 NYF Radio Awards
India secures 33 shortlists at 2019 NYF Radio Awards
Mx Player uses Limelight Networks for quality broadcast of Lok Sabha Elections to millions of viewers
Mx Player uses Limelight Networks for quality broadcast of Lok Sabha Elections to millions of viewers
Landing page not illegal as TDSAT sets aside TRAI’s direction
Landing page not illegal as TDSAT sets aside TRAI’s direction
Twitter introduces product features, unique emojis, content partnerships for best of live cricket this #CWC19
Twitter introduces product features, unique emojis, content partnerships for best of live cricket this #CWC19
iProspect India launches ‘iOptimize’ to improve efficiency of its clients’ search campaigns
iProspect India launches ‘iOptimize’ to improve efficiency of its clients’ search campaigns
MMA’s Neuroscience Cognition Research assesses duration at which mobile ads can be recognised and processed
MMA’s Neuroscience Cognition Research assesses duration at which mobile ads can be recognised and processed
General Elections 2019: Aaj Tak and Republic TV win viewers’ mandate
General Elections 2019: Aaj Tak and Republic TV win viewers’ mandate
Decoding Star Sports' marketing strategy for ICC World Cup 2019
Decoding Star Sports' marketing strategy for ICC World Cup 2019
ABP live claims record-breaking numbers during counting day
ABP live claims record-breaking numbers during counting day
Republic TV’s HD OTT records 122 million watch minutes during the general elections counting day
Republic TV’s HD OTT records 122 million watch minutes during the general elections counting day
Hotstar eyes record viewership for World Cup 2019; ropes in eight sponsors
Hotstar eyes record viewership for World Cup 2019; ropes in eight sponsors
Truecaller appoints Sandeep Patil as Managing Director for India operations
Truecaller appoints Sandeep Patil as Managing Director for India operations
Medimix turns 50, relaunches with Parineeti Chopra as its face
Medimix turns 50, relaunches with Parineeti Chopra as its face
Dettol Banega Swachh India Hygiene Curriculum reaches 4.52 million school kids at Chak-a-Chak Mela
Dettol Banega Swachh India Hygiene Curriculum reaches 4.52 million school kids at Chak-a-Chak Mela
Crocs Inc. hires Sumit Dhingra as new GM for India, Sri Lanka, Nepal
Crocs Inc. hires Sumit Dhingra as new GM for India, Sri Lanka, Nepal
LG Electronics India’s #MyLG initiative garners 10 million organic impressions
LG Electronics India’s #MyLG initiative garners 10 million organic impressions
Viacom18 launching Colors Gujarati Cinema, eyes strong revenue growth from regional channels
Viacom18 launching Colors Gujarati Cinema, eyes strong revenue growth from regional channels
Lifestyle targets 16% revenue growth this fiscal; to add more categories under its private labels
Lifestyle targets 16% revenue growth this fiscal; to add more categories under its private labels
Rajul Kulshreshtha to join Madison Media as CEO, Madison Media Plus
Rajul Kulshreshtha to join Madison Media as CEO, Madison Media Plus