Marketing
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- Crocs Inc. hires Sumit Dhingra as new GM for India, Sri Lanka, Nepal
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- Lifestyle targets 16% revenue growth this fiscal; to add more categories under its private labels
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- Ola Electric brings Arun Sarin on board as an Independent Director
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- Whisper takes lead in menstrual hygiene, will educate five crore girls in India by 2022
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- Why ice-cream and confectionary giants are collaborating to create new products
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- Tupperware India appoints Deepak Chhabra as new Managing Director
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- Neeraj Kumar is Beam Suntory’s Managing Director, India
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- Bira 91 names Deepak Sinha as VP, Marketing
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- Go Sport sets foot in India, aims for double-digit market share by FY 2025
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- Going glocal is the new flavour of season for brands
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- Higher consumer spending under NDA 3 may push India’s adex, expects India Inc
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- Reckitt Benckiser enters premium liquid laundry detergent category in India with Woolite
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- Dabboo Ratnani is brand ambassador for Fujifilm India’s Medium Format GFX range of mirrorless cameras
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- Election results 2019: M&E industry expects Modi 2.0 to improve ease of doing business
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- Aiming to be more accessible, Volkswagen targets 3% market share in next five years, says Steffen Knapp
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- Goldmedal Electricals’ wires and cables has a new brand mascot, ‘The Wireman’
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- Ramesh Ramanathan is Chairman and Managing Director of Sterling Holidays
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- My11Circle ropes in Saurav Ganguly as brand ambassador
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- Uber partners with ICC for Men’s Cricket World Cup 2019
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- Coca-Cola’s Smartwater ropes in Rana Daggubati and Radhika Apte as brand ambassadors
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- Mahendra Singh Dhoni is the new face of Indian Terrain
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- How local bakeries and cafes use word of mouth to reach out to their clientele
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- Tara Sutaria is first Indian brand ambassador of Bobbi Brown Cosmetics
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- Kantar Profiles Network, a trust-based network for human understanding, launched
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- Replay sets foot in India, banks on digital and OOH to market brand
