Marketing
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- Bajaj Auto gets a new brand identity ‘The World’s Favourite Indian’
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- WolfzHowl strengthens its strategy talent pool with new hires
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- Fossil Group to sell select smartwatch technology to Google for $40mn
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- Premium audio system brand Edifier to focus on digital to make inroads in India
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- Premium fabric brand Grado expects to grow 25% in 2019
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- WARC Marketer's Toolkit 2019: Voice technology is driving brands to adopt a new strategy for search
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- Qoruz helps brands connect with influencers directly through Zero Commission Network
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- Badminton player Kidambi Srikanth signs a Rs 35-crore 4-year deal with Chinese brand Li- Ning
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- What’s in a name: Why iconic brands are dropping names for logos
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- Virat Kohli tops Duff &Phelps’ celebrity brands valuation list
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- Sourabh Mishra and Indranil Banerjee join hands to launch Azendor Consulting
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- We are connecting health with personal care, says Prerana Kohli of BestLife
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- MS Dhoni forays into content creation with Banijay Asia
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- IPG launches marketing and communications agency ‘LiquidIndia’
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- SC revives class-action suit against Maggi, Nestle terms it partial victory
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- Tilt Brand Solutions takes on board Kedar Teny as Chief Strategy Officer
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- Unnat Varma promoted as Managing Director, Pizza Hut Asia Pacific
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- Buoyed by growth, Spykar eyes Rs 850-crore revenue in three years, says Sanjay Vakharia
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- Zefmo Media predicts five influencer marketing industry trends for 2019
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- Genesis Burson-Marsteller names Deepshikha Dharmaraj as MD
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- Content marketing and personalised approach to rule as mobile consumption will go up in 2019: Sumeet Singh, CMO, InfoEdge
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- ETMoney ties up with Fullerton India, offers easy personal loans of up to Rs 20 lakh
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- Miniso on expansion spree, to set up 800 stores by 2020
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- Top notch marketing gurus predict 2019’s marketing trends
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- OnePlus eyes 600+ stores in India to expand offline presence: Vikas Agarwal, General Manager, OnePlus
