Marketing
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- Unilever elevates Nitin Paranjpe as COO and Sanjiv Mehta as President, South Asia
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- Ranveer Singh and Deepika Padukone named Lloyd’s brand ambassadors
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- Kurkure rolls out ‘Caravan Talkies’, a consumer connect programme in UP
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- Experts debate what is stopping Indian creative economy from growing
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- Tata, Reliance and Airtel named three most valuable Indian brands of 2019
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- Tally Solutions takes on board Jayati Singh as Global Head, Marketing
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- Tanishq creates AR experience at Delhi, Bangalore airports
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- Cohn & Wolfe Six Degrees rebranded as 6° BCW
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- Mars Wrigley expands new bite-sized category in India, launches Skittles
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- How right wing is turning out to be HUL’s biggest nightmare on social media
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- Finish and Bosch partner to launch dishwashing products in Indian market
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- Zeotap partners with Lifesight to tap into offline location and behavioural data
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- Baggit plans aggressive digital marketing push to ensure double-digit growth, to launch stores in tier III and IV towns
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- RPSG-FMCG targets Rs 10,000 crore turnover by 2025, expects Too Yumm! to be a Rs 600-crore brand next year
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- Geometry Encompass, Hindustan Unilever come together for a clean and sanitised Kumbh Mela
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- Under Armour launches operations in India
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- Fabindia launches a unique loyalty programme ‘FabFamily’
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- Scania appoints Petr Novotny as Managing Director for India operations
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- Parle Agro signs Varun Dhawan as new face for its flagship brand Frooti
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- Balakot strike: Opportunistic marketing backfires for Pizza Hut, other brands
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- Jacqueline Fernandez is the face of Van Heusen’s ‘Women’s Handbags’ segment
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- Sushant Singh Rajput is brand ambassador of Donear NXG
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- Uber India appoints Manisha Lath Gupta as Head of Marketing
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- PolicyBazaar to spend Rs 130 cr on marketing in FY20
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- Mobile eSports platform Mobile Premier League signs Virat Kohli as brand ambassador
