What does Coca-Cola’s interest in Horlicks tell us about the brand and its ambition?

By Roshni Nair

Mia to spend about 35% of advertising money on digital this financial year

By Roshni Nair

HUL’s Sanjiv Mehta re-appointed as Jury President for Marquees

By BestMediaInfo Bureau

Sri Sri ahead in apparel category race with Baba Ramdev, launches Byogi

By BestMediaInfo Bureau

L’Oréal appoints Amit Jain as Managing Director, India

By BestMediaInfo Bureau

Apoorva Maheshwari appointed Director of Marketing for AccorHotels India

By BestMediaInfo Bureau

Julie Bramham to replace Amrit Thomas as CMO at Diageo India

By BestMediaInfo Bureau

Coca-Cola rides on IPL11 to increase penetration of aerated beverages

By Raushni Bhagia

Brand-celebs disconnect: Is celeb marketing losing its impact?

By Roshni Nair

Apollo Munich Health Insurance launches ‘Roshini’ to empower women with paramedic skills

By BestMediaInfo Bureau

P&G India concludes first Women Business Empowerment Program

By BestMediaInfo Bureau

Lenovo rejigs marketing leadership in Asia Pacific

By BestMediaInfo Bureau

When a crisis befalls a brand, what should the brand ambassador do?

By Roshni Nair

Virat Kohli takes the baton for Philips India’s male grooming products as brand ambassador

By BestMediaInfo Bureau

Protinex signs U-19 cricketer Shubman Gill as brand ambassador

By BestMediaInfo Bureau

Lenovo India appoints Amit Doshi as Chief Marketing Officer

By BestMediaInfo Bureau

Ola says shared rides double, brings back #FarakPadtaHai campaign

By BestMediaInfo Bureau

Gal Gadot to promote ASUS’ latest series of laptops and all-in-one PC

By BestMediaInfo Bureau

HUL integrates Foods and Refreshment biz; Sudhir Sitapati to head

By BestMediaInfo Bureau

Our digital business is growing faster than offline, says Pankaj Gupta, CMO, HDFC Life

By BestMediaInfo Bureau

Meera Iyer quits bigbasket.com to join jewellery start-up Melorra

By Roshni Nair

GSK launches Horlicks Mission Poshan with Amitabh Bachchan as campaign ambassador

By BestMediaInfo Bureau

Treebo acquires events and experiences company Events High

By BestMediaInfo Bureau

Zee Melt 2018: How Burger King turned around its marketing story

By BestMediaInfo Bureau

Big ticket sports events give food ordering and delivery apps an extra push

By Roshni Nair