Marketing
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- German skincare brand Sebamed takes a dig at HUL’s Dove, Pears and Lux over ‘excessive pH’
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- Burger King revamps brand identity for the first time in 20 years
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- Mobility emerging as a pervasive platform; consumers want newer experiences: WPP and Ogilvy
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- TV and digital will have a larger share in our marketing mix in 2021, says Sharat Krishnan of Melorra
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- Vedantu strengthens marketing leadership team with two senior appointments
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- RedSeer announces joining of two new Partners
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- Men’s comfort wear brand XYXX brings on board marketer Shripad Nadkarni
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- Milind Soman signs up as brand ambassador for Maharishi Amrit Kalash
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- Schbang launches ‘How 2020 Changed the Indian Consumer’ report
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- BTL activations, offline activities will be big in 2021 but focus will stay on digital: Sunil Nayak of Reliance Jewels
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- Resilience, innovation and flexibility are must-haves in marketing campaigns of 2021: Arpan Biswas of Housejoy
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- Tata Motors brings back ‘Tata Safari’ in a new avatar
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- Moët Hennessy names Ipsita Das as Managing Director in India
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- We want to curate work that acts as a case study, says Rahul Tekwani, Founder and Managing Partner of Branding Edge Strategic Communication
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- Naga Foods appoints @TIF as their brand strategy consultants
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- Print, outdoor to gain from realty sector this year but digital will take lion's share, says Snehil Gautam of Housing.com
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- Marketers were compelled to focus on only power brands in pandemic, says Amarpreet Anand of Diageo India
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- RSH Global to bring back BTL and on-ground engagements in its marketing mix
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- Pee Safe to hike its marketing budget by 40% this year
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- Pee Safe makes foray into female condoms category
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- Cantabil Retail to put ad monies on digital for 2021, cuts budgets for cinema, print
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- Disruption likely in celebrity-driven ad model; purpose and content-led marketing to gain prominence, says Amitabh Pande of Ikea India
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- Dabur launches ayurvedic mouthwash ‘Dabur Red Pulling Oil’
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- Malaysia-based Instapay Technologies drove financial inclusion for migrant workers through digital marketing with help from Hiveminds
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- RepIndia names Archit Chenoy as the new CEO
