Marketing
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- IIFL Group unveils new brand identity
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- Visa appoints Sujatha V Kumar as Head of Marketing for India and South Asia
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- Eying a niche market, Mahou wants to teach Indians the right way of drinking beer
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- To boost growth, ITC’s beverage brand B Natural to hike ad spend by 60% this fiscal
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- AC makers hope for a better summer, expect double-digit growth this fiscal
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- Aiming double-digit growth, Mia by Tanishq sets aside 65% ad budget for digital, to launch 20 short campaigns
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- An insight into Castrol India’s love for purpose-driven marketing
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- HRX targets Rs 300-crore revenue in FY20, will spend heavily on digital and influencer marketing
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- Aidem Ventures teams up with Entropik Tech, offers emotion recognition technology solutions
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- Alchemist Marketing Solutions elevates Shakun Singh and Prabhu Tony as Managing Partners
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- Moneycontrol launches premium platform Moneycontrol Pro
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- Hansa Research hires Praveen Nijhara as Chief Executive Officer
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- To deliver creative, Indian brands have to combine tech and marketing, says Kartic Srinivasan of Ad2pro
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- Timex appoints Ajay Dhyani as Head of Marketing
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- The Times Group forays into beauty segment, to launch ‘Femina Flaunt’ salons across India
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- Consumers select a brand because they like the product or ambassador and not by completely looking at the ads, says Navin Todi of Lux Industries
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- Boost signs Rishabh Pant and Shreyas Iyer as brand ambassadors
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- Four media strategies that emerge from world’s top 100 media campaigns
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- Scentials unveils skin care brand ‘Arias’ with Lara Dutta
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- Nayanthara is new face of Tanishq for South India
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- Gulbahar Taurani elevated as President, Philips Personal Health in India
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- NeoNiche hires Vivek Pandey as Vice-President, will lead new business initiatives and special projects
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- MS Dhoni is brand ambassador of bus ticketing platform redBus
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- Cargill appoints Subin Sivan as Marketing Head for its oil business in India
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- To promote ‘Avengers Endgame’, Cinepolis to host India’s first movie marathon screening of popular Marvel films
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