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Marketing
Aakash Educational Services signs cricketer Yuvraj Singh as brand ambassador
Aakash Educational Services signs cricketer Yuvraj Singh as brand ambassador
Httpool eyes new markets with acquisitions and fresh investments, says Sunny Nagpal
Httpool eyes new markets with acquisitions and fresh investments, says Sunny Nagpal
There is no mantra to avoid rejections, accept it and become better in life, says Ambi Parameswaran in new book
There is no mantra to avoid rejections, accept it and become better in life, says Ambi Parameswaran in new book
Acer India signs Sonu Sood as brand ambassador
Acer India signs Sonu Sood as brand ambassador
‘Local for vocal’ doing good but consumer would still prefer value, says Preeti Reddy of Kantar
‘Local for vocal’ doing good but consumer would still prefer value, says Preeti Reddy of Kantar
Retail sales up 6-8% above average in August: Criteo report
Retail sales up 6-8% above average in August: Criteo report
Road traffic is close to its peak across India, says Laqshya Media Group
Road traffic is close to its peak across India, says Laqshya Media Group
Sold out – How the IPL sponsorship slate braved the pandemic
Sold out – How the IPL sponsorship slate braved the pandemic
Isobar-Ipsos #MeetTheZ Survey shows tectonic shift in priorities of Gen Z during pandemic
Isobar-Ipsos #MeetTheZ Survey shows tectonic shift in priorities of Gen Z during pandemic
What goes behind the marketing of an IPO
What goes behind the marketing of an IPO
Time for brands to go for ephemeral marketing, increase engagement: Twitter's Kanika Mittal
Time for brands to go for ephemeral marketing, increase engagement: Twitter's Kanika Mittal
BrandZ Top 75: HDFC Bank remains the most valuable Indian brand, total value of top 75 brands drops by 6%
BrandZ Top 75: HDFC Bank remains the most valuable Indian brand, total value of top 75 brands drops by 6%
Gravity Integrated is the India distribution partner for Bango Marketplaces
Gravity Integrated is the India distribution partner for Bango Marketplaces
Nielsen launches campaign outcomes database 'Nielsen Compass'
Nielsen launches campaign outcomes database 'Nielsen Compass'
Vice Media Group onboards Mediascope as ad sales partner in India
Vice Media Group onboards Mediascope as ad sales partner in India
Hansa Research to track brand performance during IPL with IPLomania 2020
Hansa Research to track brand performance during IPL with IPLomania 2020
PepsiCo to spend more on TV and digital in revamped marketing strategy, says Tarun Bhagat of PepsiCo
PepsiCo to spend more on TV and digital in revamped marketing strategy, says Tarun Bhagat of PepsiCo
Marico Limited launches ‘Saffola ImmuniVeda’, its first range of Ayurvedic products
Marico Limited launches ‘Saffola ImmuniVeda’, its first range of Ayurvedic products
‘Bite Into Happiness’ as Mad Over Donuts comes in new avatar
‘Bite Into Happiness’ as Mad Over Donuts comes in new avatar
Home interiors start-up HomeLane earmarks Rs 100 crore as marketing budget, to spend mostly on hyper-local campaigns
Home interiors start-up HomeLane earmarks Rs 100 crore as marketing budget, to spend mostly on hyper-local campaigns
Vivek Sharma to step down from Panasonic Life Solutions India after a three-year stint
Vivek Sharma to step down from Panasonic Life Solutions India after a three-year stint
Paytm First Games signs Sachin Tendulkar as brand ambassador, to invest Rs 300 crore in fantasy sports
Paytm First Games signs Sachin Tendulkar as brand ambassador, to invest Rs 300 crore in fantasy sports
Virat Kohli is the face of edtech company Great Learning
Virat Kohli is the face of edtech company Great Learning
Dabur forays into edible oil market, launches ‘Dabur Cold Pressed Mustard Oil’
Dabur forays into edible oil market, launches ‘Dabur Cold Pressed Mustard Oil’
BoroPlus signs Juhi Chawla as brand ambassador for its hygiene range
BoroPlus signs Juhi Chawla as brand ambassador for its hygiene range