Marketing
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- Effie Asia-Pacific announces new Council led by Ogilvy’s Chris Reitermann
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- BharatPe bolsters leadership team with appointment of Gautam Kaushik as second Group President
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- MMTC-PAMP appoints Anika Agarwal as President – Consumer Business
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- WolfzHowl hires Mohammed Taslim Arif as Senior Strategist
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- Redmi India names Sonu Sood as its brand ambassador for Redmi 9 Power
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- HUL’s Vim brand enters machine dishwash segment with Vim Matic
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- Dabur India forays into organic space, launches Dabur Organic Honey on Amazon.In
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- Increased healthcare and infra spending by government to boost M&E sector: KPMG on budget
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- PVR raises Rs 800-crore fund through QIP
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- The Hershey Company elevates Herjit Bhalla as Vice-President, India and AEMEA
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- Idea was to bring the Starbucks experience to life, not to sell the brand: Karthik Nagarajan of Wavemaker India on new film
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- Chumbak eyes 100% growth this year, to double down on marketing
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- Media industry gives a thumbs up to union budget, expects big boost to adex
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- Discovery Communications appoints Azmat Jagmag as Head of Marketing and Corporate Communications
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- Trying to change narrative around Indian men through our marketing campaigns, says Sujot Malhotra of Beardo
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- Hunt for best sleeper begins again as Wakefit.co back with second edition of Sleep Internship initiative
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- Tata Coffee Grand to spend 80% of its ad budget on TV, 20% will go to digital
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- Compelling storytelling coupled with performance marketing will drive growth in 2021, say experts
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- Key lessons Marketing Heads learnt from 2020, a year of upheaval and challenges
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- Experiential space to slowly open up but two quarters needed for ad spends to reach pre-Covid levels, say experts
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- HUL adspend up 19% in Q3FY21
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- Unacademy appoints Jagadeesh J as VP, Marketing
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- Soch Apparels appoints Salloni Arora Nanda as Vice-President, Marketing
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- Reliance Industries rebrands its Sports & Lifestyle business to ‘Rise Worldwide Limited’
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- Allied Blenders & Distillers launches Sterling Reserve Blend 7 Gaming Pack