Marketing
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- Kellogg’s Pringles enters Guinness World Records for creating largest sentence made from packaged food
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- ITC expands its dairy portfolio with ‘Sunfeast Wonderz Milk’ range of dairy beverages
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- Colgate Palmolive India launches the Keep India Smiling mission
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- Wild Stone signs on Ranbir Kapoor as brand ambassador
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- Adidas goes all out for ‘Run for the Oceans’ on June 8 in Mumbai
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- Partnering with ICC World Cup 2019, what’s in store for Uber?
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- 82% Indians will use more voice command features over the next year, says Adobe Study
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- V-Nourish partners with Shah Rukh Khan for its launch campaign
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- Focus on memory span instead of attention span of viewers
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- Medimix turns 50, relaunches with Parineeti Chopra as its face
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- Dettol Banega Swachh India Hygiene Curriculum reaches 4.52 million school kids at Chak-a-Chak Mela
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- Crocs Inc. hires Sumit Dhingra as new GM for India, Sri Lanka, Nepal
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- Lifestyle targets 16% revenue growth this fiscal; to add more categories under its private labels
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- Ola Electric brings Arun Sarin on board as an Independent Director
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- Whisper takes lead in menstrual hygiene, will educate five crore girls in India by 2022
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- Why ice-cream and confectionary giants are collaborating to create new products
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- Tupperware India appoints Deepak Chhabra as new Managing Director
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- Neeraj Kumar is Beam Suntory’s Managing Director, India
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- Bira 91 names Deepak Sinha as VP, Marketing
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- Go Sport sets foot in India, aims for double-digit market share by FY 2025
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- Going glocal is the new flavour of season for brands
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- Higher consumer spending under NDA 3 may push India’s adex, expects India Inc
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- Reckitt Benckiser enters premium liquid laundry detergent category in India with Woolite
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- Dabboo Ratnani is brand ambassador for Fujifilm India’s Medium Format GFX range of mirrorless cameras
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- Election results 2019: M&E industry expects Modi 2.0 to improve ease of doing business
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