Marketing
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- Brand Journey: How Onida is charting a comeback in India's consumer electronics market
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- SBI Card revamps brand identity, unveils new logo
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- Balaji Vaidyanathan is Franklin Templeton’s Marketing Director for Central Eastern Europe, Middle East and Africa
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- Brands should avoid a communication that does not sell, says HUL’s Shiva Krishnamurthy
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- Bajaj Allianz General Insurance unveils brand identity ‘Caringly Yours’ on Valentine’s Day
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- Kumbh 2019 — a mega hub for brands to market themselves
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- George Ettiyil is new Senior Director, Sales, South Asia of Lufthansa Group Airlines
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- Brandie enters India in partnership with 11 Indian brands
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- Brandwitty and CanisHub to help brands better user experience
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- Sudip Ghose will take charge as Managing Director of VIP Industries Ltd. from April 1
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- Patanjali celebrates Indiapan in maiden campaign for apparel brand Paridhan
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- India’s retail industry hit by irrational pricing by online players, new e-com policy to ensure level playing field, says Croma's Ritesh Ghosal
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- Ola awards Leo Burnett Orchard, Indigo Consulting its marketing mandate
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- Mondelez India enters spread category, launches Cadbury Dairy Milk Spready
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- Mastercard reveals maiden sonic identity to reinforce global presence
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- Procter & Gamble Hygiene and Health Care adspend up 33% in Q3FY19
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- ITC Wills Lifestyle becomes WLS, goes 100% natural
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- upGrad to spend Rs 100 crore on marketing annually
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- Kraft Heinz signs strategic partnership with Indo Nissin
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- Marico ups advertising and sales promotion spends by 12% in Q3FY19 on YoY basis
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- Vakrangee appoints Sagar Kargutkar as Chief Marketing Officer
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- Denver appoints Mahesh Babu as brand ambassador, plans massive expansion across South India
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- Dettol Harpic Banega Swachh India puts spotlight on hygienic practices at Kumbh Mela
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- ICC and Coca-Cola enter into five-year global partnership
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- Role of gender equality: Kantar - Ad Reaction Report 2019
