Marketing
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Despite pandemic, the growth of all our products was quite significant, says Vivek Bhatnagar of Nobel Hygiene
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Tanishq to spend big on print and digital to promote wedding jewellery brand Rivaah
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Sandeep Kataria elevated as Global CEO, Bata Brands
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Nestle Polo brings new product offerings
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Renewed interest for Made in India products has thrown up better opportunities: Harsha V. Agarwal of Emami
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Would-be mom Anushka Sharma is new face of Prega News
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Mankind Pharma signs south superstar Mohanlal as its corporate brand ambassador
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Housejoy unveils brand mascot ‘Joe’ symbolising a mix of human strength and technology
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PepsiCo announces India winners of ‘Dare To Do More’ challenge
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Only customer experience can make a brand stand out in the crowd, say experts at WPP CX series
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FMCG sector chugs back to life as pandemic stabilises and consumption picks up pace: Nielsen
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Demand up but ROI on media investments still not back to pre-Covid level, says Tata Motors' KG Prasad
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PagarBook aims 10 million users by 2021, signs Akshay Kumar as brand ambassador
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Mondelez International picks MediaMonks and Publicis as content production partners
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TV created buzz, desire for our products: Vijay Kaul of Yamaha on the rise in demand in Diwali
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Aakash Educational Services Limited appoints Abhishek Maheshwari as its CEO
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Traditional mediums will soon make a comeback and start delivering ROI, says Acer India’s Sooraj Balakrishnan
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Alcobev major Allied Blenders & Distillers to increase spends on digital and social
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How Pine Labs is using print to fuel its Pay Later EMI campaign
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HDFC Bank will spend heavily on digital, go slow on TV
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Can’t plan for the long term, say 70% marketers
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Indian consumers willing to spend more on enhanced video, audio quality and devices: Wakefield Research study
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Tata Motors ‘India ki Doosri Diwali’ campaign brings cheer to consumers
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Advertisers have started relooking at print, says Amul’s Jayen Mehta
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BCCI takes on board MPL Sports as official kit sponsor for team India
