Marketing
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Key trends when using brand purpose in marketing
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L’Oréal Paris picks Aditi Rao Hydari, Mithali Raj and Shakti Mohan as new brand ambassadors
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Under ‘Safe Move’ Road Safety campaign, Hyundai observes Road Safety Week 2020
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Groww launches, ‘Ab India Karega Invest’, a financial education initiative
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Pallavi Vyas joins Brand Street India as Business Head (West)
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Ruchika Varma appointed CMO of Future Generali India Insurance
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Mars Wrigley appoints Kalpesh Parmar as General Manager for India
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Focus on TV and digital advertising, Too Yumm! reveals expansion plans for 2020
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A pivot back to brand: Main theme in Economy chapter of WARC's Marketer's Toolkit 2020
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Femina’s ‘All about Women’ sheds light on working millennial mothers
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Streaming platforms best option for advertisers this year, says Rajesh Uttamchandani of Syska Group
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Storia Foods & Beverages appoints Kiran Giradkar as Strategic Head, Marketing and Communications
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Youva unveils new brand identity
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Ajay Khanna is Chief Marketing Officer for Amway India
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Shalimar Paints appoints Ashok Gupta as Managing Director
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Agro Tech, Dharma Productions and Zee Studios come together to launch Act II Popcorn ‘Tub With The Trailer’
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Marketing 2020: Here’s how you can make your brand heard in the new decade
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New product launches, on-ground experiential marketing to steer growth for United Breweries
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Paragon launches lifestyle Label Eeken, targets the youth
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The Minimalist launches integrated marketing campaign for Mahindra Happinest Kalyan
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Salil Kapoor joins Orient Electric to head its Home Appliances business
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Tata Global Beverages appoints Sunil D’Souza as Managing Director and CEO
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Arc Worldwide’s COO Vandana Verma resigns
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Scotch brand Dewar’s is back with its experiential platform ‘The Doers Club’
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Mastercard lists six ways to win with the millennials
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