There are a lot of lies around digital and it will get worse, says Graham Fink, CCO, Ogilvy & Mather China

By Roshni Nair

Data not absolute truth, can fool people, says BBDO Asia CCO Danny Searle

By Akansha Srivastava and Niraj Sharma

When tech giants buy creative agencies, it will be one big movement, says Kate Stanners of Saatchi & Saatchi

By Akansha Srivastava and Niraj Sharma

Agencies will either consolidate or change in next three years, says JWT Global CCO Matt Eastwood

By Akansha Srivastava and Niraj Sharma

Recruiting and retaining talent is a global issue in PR: Fred Cook, Golinopinion

By Raushni Bhagia

NBSA, not government, should decide on banning channels, says Rajat Sharma

By Niraj Sharma and Raushni Bhagia

If there is incompetence, how can integrity and acceptance of our data be high, says BARC India CEO Partho Dasgupta

By Raushni Bhagia

Patanjali is a lesson for all marketers that disruption can happen anytime: Marico CMO Anuradha Aggarwal

By Akansha Srivastava

No digital business can sustain barely on advertising revenue, says Business Standard President Akila Urankar

By BestMediaInfo Bureau

North Indians have zero loyalty towards brands, says Deepak Chhabra, MD, Crocs India

By Vedika Kacker

Creative people should never think they are the last word, it's the consumer, says Prasoon Joshi

By Akansha Srivastava

Margin will improve if agencies are more accountable and clients more enlightened, says Govind Pandey of TBWA

By Akansha Srivastava

Not worried about Patanjali, focusing on innovation instead: Tarun Arora, COO, Zydus Wellness

By Roshni Nair

Why should you fear if you are a profitability enhancer: Neelima Burra, CMO, Cargill Foods India

By Akansha Srivastava

The basics of marketing remain the same: Kedar Apte, VP - Marketing, Castrol India

By Roshni Nair

Better negotiation with clients is key to improve profit margins, says Piyush Pandey

By Akansha Srivastava and Niraj Sharma

I do not support using causes for award purposes, says Ajay Gahlaut of Ogilvy & Mather

By Akansha Srivastava

Digital India is a big opportunity to leverage, says KFC India CMO Lluis Ruiz Ribot

By Akansha Srivastava

We are not in direct competition with Patanjali, says Hamdard’s Mansoor Ali

By Akansha Srivastava

Distribution is the cake and marketing is the icing: Nomit Joshi, Director Marketing, Gionee India

By Akansha Srivastava

NBA is in tatters today, no need to join: Arnab Goswami

By Raushni Bhagia

The new IRS will enjoy same credibility if there are no anomalies: Lokmat’s Rishi Darda

By Raushni Bhagia

Why is BARC still releasing GRPs, asks Raj Nayak

By Raushni Bhagia

A message that can’t be visualised will lack the power of emotion: Laura Ries

By Akansha Srivastava

Brands today want to be in the vanguard of new technologies: Rod Findley, Executive Creative Director, C2K Communications

By Roshni Nair