Interviews
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- Aiming to triple viewership through digital channels, says Karan Bajaj of Discovery Networks
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- We are no longer only radio but multimedia content creators, says Radio City CEO Abraham Thomas
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- Patanjali was indeed beneficial for us, says Bajaj Corp’s Sandeep Verma
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- Viacom18’s digital business will be profitable in 3-5 years, says Group CEO Sudhanshu Vats
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- Our move into digital was driven by consumers not margins: Alastair Aird, Global Chairman, Wavemaker
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- We have a great competitive advantage over others, says Anil Uniyal of Bloomberg|Quint
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- Reduce reserve fee, let broadcasters launch more channels, says ENIL CEO Prashant Panday
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- Indian brands need clarity to stand with global names, says Interbrand’s Gonzalo Brujo
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- Independent digital news platforms will not survive, says India Today’s Kalli Purie
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- There are a lot of lies around digital and it will get worse, says Graham Fink, CCO, Ogilvy & Mather China
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- Data not absolute truth, can fool people, says BBDO Asia CCO Danny Searle
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- When tech giants buy creative agencies, it will be one big movement, says Kate Stanners of Saatchi & Saatchi
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- Agencies will either consolidate or change in next three years, says JWT Global CCO Matt Eastwood
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- Recruiting and retaining talent is a global issue in PR: Fred Cook, Golinopinion
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- NBSA, not government, should decide on banning channels, says Rajat Sharma
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- If there is incompetence, how can integrity and acceptance of our data be high, says BARC India CEO Partho Dasgupta
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- Patanjali is a lesson for all marketers that disruption can happen anytime: Marico CMO Anuradha Aggarwal
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- No digital business can sustain barely on advertising revenue, says Business Standard President Akila Urankar
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- North Indians have zero loyalty towards brands, says Deepak Chhabra, MD, Crocs India
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- Creative people should never think they are the last word, it's the consumer, says Prasoon Joshi
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- Margin will improve if agencies are more accountable and clients more enlightened, says Govind Pandey of TBWA
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- Not worried about Patanjali, focusing on innovation instead: Tarun Arora, COO, Zydus Wellness
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- Why should you fear if you are a profitability enhancer: Neelima Burra, CMO, Cargill Foods India
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- The basics of marketing remain the same: Kedar Apte, VP - Marketing, Castrol India
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- Better negotiation with clients is key to improve profit margins, says Piyush Pandey
