Interviews
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- NBSA, not government, should decide on banning channels, says Rajat Sharma
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- If there is incompetence, how can integrity and acceptance of our data be high, says BARC India CEO Partho Dasgupta
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- Patanjali is a lesson for all marketers that disruption can happen anytime: Marico CMO Anuradha Aggarwal
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- No digital business can sustain barely on advertising revenue, says Business Standard President Akila Urankar
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- North Indians have zero loyalty towards brands, says Deepak Chhabra, MD, Crocs India
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- Creative people should never think they are the last word, it's the consumer, says Prasoon Joshi
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- Margin will improve if agencies are more accountable and clients more enlightened, says Govind Pandey of TBWA
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- Not worried about Patanjali, focusing on innovation instead: Tarun Arora, COO, Zydus Wellness
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- Why should you fear if you are a profitability enhancer: Neelima Burra, CMO, Cargill Foods India
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- The basics of marketing remain the same: Kedar Apte, VP - Marketing, Castrol India
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- Better negotiation with clients is key to improve profit margins, says Piyush Pandey
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- I do not support using causes for award purposes, says Ajay Gahlaut of Ogilvy & Mather
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- Digital India is a big opportunity to leverage, says KFC India CMO Lluis Ruiz Ribot
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- We are not in direct competition with Patanjali, says Hamdard’s Mansoor Ali
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- Distribution is the cake and marketing is the icing: Nomit Joshi, Director Marketing, Gionee India
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- NBA is in tatters today, no need to join: Arnab Goswami
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- The new IRS will enjoy same credibility if there are no anomalies: Lokmat’s Rishi Darda
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- Why is BARC still releasing GRPs, asks Raj Nayak
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- A message that can’t be visualised will lack the power of emotion: Laura Ries
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- Brands today want to be in the vanguard of new technologies: Rod Findley, Executive Creative Director, C2K Communications
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- The radio business is challenging but profitable, says Red FM’s Nisha Narayanan
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- You hire professionals for expertise. If you have hired a creative agency, then give them independence: Amul’s RS Sodhi
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- GEC Watch: Star Plus performs better even as IPL hits GECs
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- Sony does a Yay! for kids
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- NYF’s Michael O’Rourke joins The One Club for Creativity as Executive Director
