Interviews
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Didn't want to make money for other shareholders, hence started on my own: Hemant Misra, Founder, MagicCircle
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Wavemaker targeting growth rate better than the industry in India, says Global CEO Tim Castree
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Targeting 8 million paid subscribers by 2020, ALTBalaji to invest Rs 150 crore per year
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Viewers will pay for good content, ad-driven model doesn’t ensure large revenues: Ali Hussein, COO, Eros Digital
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No new investment for next two years, says Vivek Suchanti after exiting Scarecrow
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Digital is not a medium, it is consciousness: Anil K Nair of L&K Saatchi & Saatchi
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Growing urbanisation and digitisation to fuel HP's expansion in India: Neelima Burra, Country Marketing Director, HP Inc.
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Association with Virat Kohli has been our best: Debosmita Majumder, Head of Marketing, Puma India
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No reduction in digital spend by E-com players, says Shamsuddin Jasani on the launch of Isobar Commerce
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Digital ad fraud and measurement issues likely to stay, says Joanna Catalano, CEO-APAC, iProspect
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Messaging needs to be context-specific and delivery platform agnostic, says McCann’s Jitender Dabas
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VB-theatre on the web will break even in a year: Vikram Bhatt
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Content marketing will shift from acquisition-based to retention-based communication, says Ashim Mathur of Dolby
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Looking at acquisitions and organic entries to expand in regional markets: Viacom18’s Ravish Kumar
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Hindi GEC suffering because of FTA pricing: Ashish Sehgal, COO, Zee Unimedia
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Choosing agencies merely on pricing is a disservice to the industry, says Wavemaker’s Kartik Sharma
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Mahindra & Mahindra aims to double online sales by next year
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Focus on investing into technology, talent and content in 2018, says Prasanth Kumar, CEO, Mindshare, South Asia
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Digital is playing a bigger role but TV is here to stay: Chella Pandyan, Marketing Director, Kimberly-Clark India
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Aiming to triple viewership through digital channels, says Karan Bajaj of Discovery Networks
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We are no longer only radio but multimedia content creators, says Radio City CEO Abraham Thomas
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Patanjali was indeed beneficial for us, says Bajaj Corp’s Sandeep Verma
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Viacom18’s digital business will be profitable in 3-5 years, says Group CEO Sudhanshu Vats
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Our move into digital was driven by consumers not margins: Alastair Aird, Global Chairman, Wavemaker
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We have a great competitive advantage over others, says Anil Uniyal of Bloomberg|Quint
