Interviews
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OTT isn’t cannibalising TV viewership but increasing viewers’ screen time: Archana Anand of Zee5
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Digital no threat, govt must reduce licence fee and relax norms to fuel growth: Vineet Singh Hukmani of Radio One
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Content and digital evolving but businesses still need TV and print to build brands: Wavemaker’s Kartik Sharma
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Brands must invest in high quality content to ensure viewers' attention: Yan Liu of TVision Insights
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Data should not come at the cost of creativity: WPP Country Manager CVL Srinivas
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The pressure of FMCG brands cutting digital budgets will bring more effectiveness, says Wunderman's Krishnan Menon
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Raghav Bahl calls IT raids motivated
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Unless cause makes sense, brands should focus on functional ads, says Roopak Saluja of The 120 Media Collective
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If efficiency is there then I don’t mind paying programmatic tax: Atique Kazi, MD, Xaxis India
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Radio industry may see a lot of mergers and acquisitions: Nisha Narayanan, COO, Red FM
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Jio has become a milestone for us globally, says Interbrand's Borja Borrero
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Investing in local animation brands to expand merchandise and consumer product market in tier II-III towns: Viacom18
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Many publications have overspent on digital, investment must be measured to be profitable: Anant Goenka, Indian Express Group
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You are as good as your last film, says Amit Sharma of Chrome Pictures
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SVOD player Eros Now is now looking at working with brands and advertisers
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TR is a better readership metric than AIR, says Girish Agarwaal of Dainik Bhaskar Group
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Grofers breaks even in key markets, eyes Rs 5,000-crore business by 2020
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Sri Sri Tattva is ready to go to the next level, says CEO Tej Katpitia
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Ad rate correction alone will not correct the index, says Nick’s Nina Elavia Jaipuria
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RPD to make targeted advertising possible within a highly segmented market: Ricardo Gomez-Insausti, Vice-President Research, Numeris
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We have restructured the DNA of Discovery in India: Karan Bajaj of Discovery Communications
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The Womb is our journey to respect brains, heart and balls, say founders Navin Talreja and Kawal Shoor
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Retargeting company Criteo to expand into BFSI and auto verticals in India
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Local businesses are real focus for us: Torie Henderson, CEO, South East Asia and India, Omnicom Media Group
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Kia Motors India aims to be in top five within three years
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