Interviews
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Digital marketing and in-store branding drive our marketing strategy, Abhiral Bhansali of LG Electronics
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Absence of a unified digital measurement system raises confusion: Kieley Taylor of [m]Platform GroupM
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OTT not hurting English channels but aiding overall viewership growth, says Shaurya Mehta of Zee English Cluster
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Integration with JioMusic allowed us to penetrate deeper into markets, says Vinodh Bhat of JioSaavn
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Digital radio rides on snackable content, not just music, says Nisha Narayanan of Red FM
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Evidence-based creativity is all important in health, says Matt Eastwood
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We are expanding offices across the world to take care of clients’ needs, says Gordon Bowen
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R/GA willing to expand to India, says Barry Wacksman
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No matter how data and digital-focused we are, creative will always remain our cutting-edge proposition, says Ashish Bhasin of DAN
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No impact on viewership or ad revenue due to TRAI’s NTO, says Zee’s Siju Prabhakaran
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In long run, subscription model will overtake AVOD, says Manish Aggarwal, Business Head, Zee5
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Digital spending to overtake TV in our media plan, says Sushil Matey of Livpure
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News genre ad rates grossly under-priced despite high reach, correction may happen soon: Avinash Pandey of ABP News Network
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Hindi TV journalism going down by the day, Republic Bharat will restore credibility, says Arnab Goswami
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Print edition to help build revenue for Firstpost.com, will add to stature and raise overall game: Rahul Kansal of Network18
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Digital helps sustain our campaigns at a fraction of cost, says Karthik Raman of IDBI Federal Life Insurance
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Mainline ad agencies won't survive if they don't become creatively digital: Rajiv Dingra of WATConsult
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Old advertising model not working but the shape of future isn’t clear either: Govind Pandey of TBWA
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Pepperfry to spend Rs 150 crore on marketing in next fiscal, digital to get lion’s share
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The bond with viewers will drive business in new tariff regime, says Colors’ Nina Elavia Jaipuria
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Clients expecting more accountability for lesser remuneration is the new reality, feels Soho Square’s Sumanto Chattopadhyay
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2019 will be complicated yet fruitful for us: Yashaswini Samat of Grey Group India
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Growth target for 2019 ahead of industry rate, digital contributes significant part of revenue: Dheeraj Sinha of Leo Burnett
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Radio’s revenue share to spike, expect exponential growth from new stations: Nisha Narayanan, COO, Red FM
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AI and content will drive the growth of advertising: Atika Malik, COO, Cheil India
![Absence of a unified digital measurement system raises confusion: Kieley Taylor of [m]Platform GroupM](https://bestmediainfo.com/uploads/2019/07/Kieley-Taylor_7.jpg)
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