Interviews
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Marketing 2020: Video, vernacular and voice are our focus, says Ceat Tyres CMO Amit Tolani
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Marketing 2020: We plan to strengthen our marketing outreach in 2020, says Karan Shroff, VP Marketing, Unacademy
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Marketing 2020: Marketing and advertising to get far more regional in 2020, says Uber’s Manisha Lath Gupta
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2019 was challenging but achieving targets in 2020 would be harder, says FCB India's Rohit Ohri
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Worst is behind us, 2020 will be a year of growth: Tarun Rai of Wunderman Thompson
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Ad-led model not sustainable in long run, says Sanjay Sindhwani as Indian Express ePaper goes behind paywall
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2020 will be tough in terms of growth: Kunal Jeswani, CEO, Ogilvy India
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Brand safety is very critical in video, especially in programmatic, says Aditya Saxena of iQuanti
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Technology redefining customer journey, voice assistance becoming more important, says Tata Capital’s Abonty Banerjee
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Overall economic slowdown and not NTO is a challenge for broadcast industry, says Prathyusha Agarwal of Zeel
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Print is still relevant in India but companies must start engaging more with audiences on digital, says Ketchum’s top brass
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Difficult time for creative industry, but it's not all gloom and doom
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Content and distribution are pillars of our growth strategy: Ali Hussein, Eros Digital
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Good content, not tactics like landing-dual, win in the long run, says Kalli Purie of India Today Group, speaking on India Today TV’s leadership performance in Megacities
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BARC's landing page policy lacks transparency & consistency, there must be level playing field for all channels: Avinash Kaul, Network18
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Biggest digital-led community and influencer marketing programme to launch Z by HP
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Evaluating opportunities to go behind paywall for all verticals, says Puneet Singhvi of Network18 Digital
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Next phase of growth for OLX to come from Voice, Video & Vernacular, says Sapna Arora of OLX India
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Digital marketing and in-store branding drive our marketing strategy, Abhiral Bhansali of LG Electronics
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Absence of a unified digital measurement system raises confusion: Kieley Taylor of [m]Platform GroupM
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OTT not hurting English channels but aiding overall viewership growth, says Shaurya Mehta of Zee English Cluster
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Integration with JioMusic allowed us to penetrate deeper into markets, says Vinodh Bhat of JioSaavn
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Digital radio rides on snackable content, not just music, says Nisha Narayanan of Red FM
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Evidence-based creativity is all important in health, says Matt Eastwood
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We are expanding offices across the world to take care of clients’ needs, says Gordon Bowen
![Absence of a unified digital measurement system raises confusion: Kieley Taylor of [m]Platform GroupM](https://bestmediainfo.com/uploads/2019/07/Kieley-Taylor_7.jpg)
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