Interviews
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- Messaging needs to be context-specific and delivery platform agnostic, says McCann’s Jitender Dabas
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- VB-theatre on the web will break even in a year: Vikram Bhatt
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- Content marketing will shift from acquisition-based to retention-based communication, says Ashim Mathur of Dolby
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- Looking at acquisitions and organic entries to expand in regional markets: Viacom18’s Ravish Kumar
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- Hindi GEC suffering because of FTA pricing: Ashish Sehgal, COO, Zee Unimedia
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- Choosing agencies merely on pricing is a disservice to the industry, says Wavemaker’s Kartik Sharma
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- Mahindra & Mahindra aims to double online sales by next year
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- Focus on investing into technology, talent and content in 2018, says Prasanth Kumar, CEO, Mindshare, South Asia
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- Digital is playing a bigger role but TV is here to stay: Chella Pandyan, Marketing Director, Kimberly-Clark India
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- Aiming to triple viewership through digital channels, says Karan Bajaj of Discovery Networks
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- We are no longer only radio but multimedia content creators, says Radio City CEO Abraham Thomas
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- Patanjali was indeed beneficial for us, says Bajaj Corp’s Sandeep Verma
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- Viacom18’s digital business will be profitable in 3-5 years, says Group CEO Sudhanshu Vats
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- Our move into digital was driven by consumers not margins: Alastair Aird, Global Chairman, Wavemaker
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- We have a great competitive advantage over others, says Anil Uniyal of Bloomberg|Quint
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- Reduce reserve fee, let broadcasters launch more channels, says ENIL CEO Prashant Panday
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- Indian brands need clarity to stand with global names, says Interbrand’s Gonzalo Brujo
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- Independent digital news platforms will not survive, says India Today’s Kalli Purie
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- There are a lot of lies around digital and it will get worse, says Graham Fink, CCO, Ogilvy & Mather China
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- Data not absolute truth, can fool people, says BBDO Asia CCO Danny Searle
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- When tech giants buy creative agencies, it will be one big movement, says Kate Stanners of Saatchi & Saatchi
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- Agencies will either consolidate or change in next three years, says JWT Global CCO Matt Eastwood
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- Recruiting and retaining talent is a global issue in PR: Fred Cook, Golinopinion
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- NBSA, not government, should decide on banning channels, says Rajat Sharma
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- If there is incompetence, how can integrity and acceptance of our data be high, says BARC India CEO Partho Dasgupta
