Critical for CMOs to sanely navigate change without losing sight of the fundamentals, says Prasoon Joshi

By Shradha Mishra

Marketing 2020: Timex to spend more on digital in 2020, says Ajay Dhyani of Timex

By Akanksha Nagar

Big agencies are like dinosaurs, corporate structure not suited for advertising industry, says Raj Kamble of Famous Innovations

By Shradha Mishra

Marketing 2020: Video, vernacular and voice are our focus, says Ceat Tyres CMO Amit Tolani

By Akanksha Nagar

Marketing 2020: We plan to strengthen our marketing outreach in 2020, says Karan Shroff, VP Marketing, Unacademy

By Akanksha Nagar

Marketing 2020: Marketing and advertising to get far more regional in 2020, says Uber’s Manisha Lath Gupta

By Akanksha Nagar

2019 was challenging but achieving targets in 2020 would be harder, says FCB India's Rohit Ohri

By Shradha Mishra

Worst is behind us, 2020 will be a year of growth: Tarun Rai of Wunderman Thompson

By Shradha Mishra

Ad-led model not sustainable in long run, says Sanjay Sindhwani as Indian Express ePaper goes behind paywall

By Niraj Sharma

2020 will be tough in terms of growth: Kunal Jeswani, CEO, Ogilvy India

By Shradha Mishra

Brand safety is very critical in video, especially in programmatic, says Aditya Saxena of iQuanti

By Koustabh Baishya

Technology redefining customer journey, voice assistance becoming more important, says Tata Capital’s Abonty Banerjee

By BestMediaInfo Bureau

Overall economic slowdown and not NTO is a challenge for broadcast industry, says Prathyusha Agarwal of Zeel

By Koustabh Baishya

Print is still relevant in India but companies must start engaging more with audiences on digital, says Ketchum’s top brass

By BestMediaInfo Bureau

Difficult time for creative industry, but it's not all gloom and doom

By Sunit Roy

Content and distribution are pillars of our growth strategy: Ali Hussein, Eros Digital

By Swagata Panjari

Good content, not tactics like landing-dual, win in the long run, says Kalli Purie of India Today Group, speaking on India Today TV’s leadership performance in Megacities

By BestMediaInfo Bureau

BARC's landing page policy lacks transparency & consistency, there must be level playing field for all channels: Avinash Kaul, Network18

By Swagata Panjari

Biggest digital-led community and influencer marketing programme to launch Z by HP

By Sunit Roy

Evaluating opportunities to go behind paywall for all verticals, says Puneet Singhvi of Network18 Digital

By Swagata Panjari

Next phase of growth for OLX to come from Voice, Video & Vernacular, says Sapna Arora of OLX India

By Sunit Roy

Digital marketing and in-store branding drive our marketing strategy, Abhiral Bhansali of LG Electronics

By Sunit Roy

Absence of a unified digital measurement system raises confusion: Kieley Taylor of [m]Platform GroupM

By BestMediaInfo Bureau

OTT not hurting English channels but aiding overall viewership growth, says Shaurya Mehta of Zee English Cluster

By Swagata Panjari

Integration with JioMusic allowed us to penetrate deeper into markets, says Vinodh Bhat of JioSaavn

By Swagata Panjari