Interviews
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- SVOD player Eros Now is now looking at working with brands and advertisers
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- TR is a better readership metric than AIR, says Girish Agarwaal of Dainik Bhaskar Group
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- Grofers breaks even in key markets, eyes Rs 5,000-crore business by 2020
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- Sri Sri Tattva is ready to go to the next level, says CEO Tej Katpitia
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- Ad rate correction alone will not correct the index, says Nick’s Nina Elavia Jaipuria
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- RPD to make targeted advertising possible within a highly segmented market: Ricardo Gomez-Insausti, Vice-President Research, Numeris
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- We have restructured the DNA of Discovery in India: Karan Bajaj of Discovery Communications
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- The Womb is our journey to respect brains, heart and balls, say founders Navin Talreja and Kawal Shoor
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- Retargeting company Criteo to expand into BFSI and auto verticals in India
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- Local businesses are real focus for us: Torie Henderson, CEO, South East Asia and India, Omnicom Media Group
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- Kia Motors India aims to be in top five within three years
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- Didn't want to make money for other shareholders, hence started on my own: Hemant Misra, Founder, MagicCircle
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- Wavemaker targeting growth rate better than the industry in India, says Global CEO Tim Castree
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- Targeting 8 million paid subscribers by 2020, ALTBalaji to invest Rs 150 crore per year
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- Viewers will pay for good content, ad-driven model doesn’t ensure large revenues: Ali Hussein, COO, Eros Digital
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- No new investment for next two years, says Vivek Suchanti after exiting Scarecrow
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- Goafest 2018: Act at early stages to tackle disparity with women, says Rosie Yakob of Genius Steals
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- Digital is not a medium, it is consciousness: Anil K Nair of L&K Saatchi & Saatchi
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- Growing urbanisation and digitisation to fuel HP's expansion in India: Neelima Burra, Country Marketing Director, HP Inc.
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- Association with Virat Kohli has been our best: Debosmita Majumder, Head of Marketing, Puma India
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- No reduction in digital spend by E-com players, says Shamsuddin Jasani on the launch of Isobar Commerce
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- Digital ad fraud and measurement issues likely to stay, says Joanna Catalano, CEO-APAC, iProspect
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- Messaging needs to be context-specific and delivery platform agnostic, says McCann’s Jitender Dabas
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- VB-theatre on the web will break even in a year: Vikram Bhatt
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- Content marketing will shift from acquisition-based to retention-based communication, says Ashim Mathur of Dolby
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