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Messaging needs to be context-specific and delivery platform agnostic, says McCann’s Jitender Dabas
Messaging needs to be context-specific and delivery platform agnostic, says McCann’s Jitender Dabas
VB-theatre on the web will break even in a year: Vikram Bhatt
VB-theatre on the web will break even in a year: Vikram Bhatt
Content marketing will shift from acquisition-based to retention-based communication, says Ashim Mathur of Dolby
Content marketing will shift from acquisition-based to retention-based communication, says Ashim Mathur of Dolby
Looking at acquisitions and organic entries to expand in regional markets: Viacom18’s Ravish Kumar
Looking at acquisitions and organic entries to expand in regional markets: Viacom18’s Ravish Kumar
Hindi GEC suffering because of FTA pricing: Ashish Sehgal, COO, Zee Unimedia
Hindi GEC suffering because of FTA pricing: Ashish Sehgal, COO, Zee Unimedia
Choosing agencies merely on pricing is a disservice to the industry, says Wavemaker’s Kartik Sharma
Choosing agencies merely on pricing is a disservice to the industry, says Wavemaker’s Kartik Sharma
Mahindra & Mahindra aims to double online sales by next year
Mahindra & Mahindra aims to double online sales by next year
Focus on investing into technology, talent and content in 2018, says Prasanth Kumar, CEO, Mindshare, South Asia
Focus on investing into technology, talent and content in 2018, says Prasanth Kumar, CEO, Mindshare, South Asia
Digital is playing a bigger role but TV is here to stay: Chella Pandyan, Marketing Director, Kimberly-Clark India
Digital is playing a bigger role but TV is here to stay: Chella Pandyan, Marketing Director, Kimberly-Clark India
Aiming to triple viewership through digital channels, says Karan Bajaj of Discovery Networks
Aiming to triple viewership through digital channels, says Karan Bajaj of Discovery Networks
We are no longer only radio but multimedia content creators, says Radio City CEO Abraham Thomas
We are no longer only radio but multimedia content creators, says Radio City CEO Abraham Thomas
Patanjali was indeed beneficial for us, says Bajaj Corp’s Sandeep Verma
Patanjali was indeed beneficial for us, says Bajaj Corp’s Sandeep Verma
Viacom18’s digital business will be profitable in 3-5 years, says Group CEO Sudhanshu Vats
Viacom18’s digital business will be profitable in 3-5 years, says Group CEO Sudhanshu Vats
Our move into digital was driven by consumers not margins: Alastair Aird, Global Chairman, Wavemaker
Our move into digital was driven by consumers not margins: Alastair Aird, Global Chairman, Wavemaker
We have a great competitive advantage over others, says Anil Uniyal of Bloomberg|Quint
We have a great competitive advantage over others, says Anil Uniyal of Bloomberg|Quint
Reduce reserve fee, let broadcasters launch more channels, says ENIL CEO Prashant Panday
Reduce reserve fee, let broadcasters launch more channels, says ENIL CEO Prashant Panday
Indian brands need clarity to stand with global names, says Interbrand’s Gonzalo Brujo
Indian brands need clarity to stand with global names, says Interbrand’s Gonzalo Brujo
Independent digital news platforms will not survive, says India Today’s Kalli Purie
Independent digital news platforms will not survive, says India Today’s Kalli Purie
There are a lot of lies around digital and it will get worse, says Graham Fink, CCO, Ogilvy & Mather China
There are a lot of lies around digital and it will get worse, says Graham Fink, CCO, Ogilvy & Mather China
Data not absolute truth, can fool people, says BBDO Asia CCO Danny Searle
Data not absolute truth, can fool people, says BBDO Asia CCO Danny Searle
When tech giants buy creative agencies, it will be one big movement, says Kate Stanners of Saatchi & Saatchi
When tech giants buy creative agencies, it will be one big movement, says Kate Stanners of Saatchi & Saatchi
Agencies will either consolidate or change in next three years, says JWT Global CCO Matt Eastwood
Agencies will either consolidate or change in next three years, says JWT Global CCO Matt Eastwood
Recruiting and retaining talent is a global issue in PR: Fred Cook, Golinopinion
Recruiting and retaining talent is a global issue in PR: Fred Cook, Golinopinion
NBSA, not government, should decide on banning channels, says Rajat Sharma
NBSA, not government, should decide on banning channels, says Rajat Sharma
If there is incompetence, how can integrity and acceptance of our data be high, says BARC India CEO Partho Dasgupta
If there is incompetence, how can integrity and acceptance of our data be high, says BARC India CEO Partho Dasgupta