Interviews
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- Marketing 2020: Marketing and advertising to get far more regional in 2020, says Uber’s Manisha Lath Gupta
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- 2019 was challenging but achieving targets in 2020 would be harder, says FCB India's Rohit Ohri
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- Worst is behind us, 2020 will be a year of growth: Tarun Rai of Wunderman Thompson
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- Ad-led model not sustainable in long run, says Sanjay Sindhwani as Indian Express ePaper goes behind paywall
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- 2020 will be tough in terms of growth: Kunal Jeswani, CEO, Ogilvy India
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- Brand safety is very critical in video, especially in programmatic, says Aditya Saxena of iQuanti
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- Technology redefining customer journey, voice assistance becoming more important, says Tata Capital’s Abonty Banerjee
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- Overall economic slowdown and not NTO is a challenge for broadcast industry, says Prathyusha Agarwal of Zeel
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- Print is still relevant in India but companies must start engaging more with audiences on digital, says Ketchum’s top brass
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- Difficult time for creative industry, but it's not all gloom and doom
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- Content and distribution are pillars of our growth strategy: Ali Hussein, Eros Digital
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- Good content, not tactics like landing-dual, win in the long run, says Kalli Purie of India Today Group, speaking on India Today TV’s leadership performance in Megacities
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- BARC's landing page policy lacks transparency & consistency, there must be level playing field for all channels: Avinash Kaul, Network18
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- Biggest digital-led community and influencer marketing programme to launch Z by HP
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- Evaluating opportunities to go behind paywall for all verticals, says Puneet Singhvi of Network18 Digital
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- Next phase of growth for OLX to come from Voice, Video & Vernacular, says Sapna Arora of OLX India
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- Digital marketing and in-store branding drive our marketing strategy, Abhiral Bhansali of LG Electronics
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- Absence of a unified digital measurement system raises confusion: Kieley Taylor of [m]Platform GroupM
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- OTT not hurting English channels but aiding overall viewership growth, says Shaurya Mehta of Zee English Cluster
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- Integration with JioMusic allowed us to penetrate deeper into markets, says Vinodh Bhat of JioSaavn
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- Digital radio rides on snackable content, not just music, says Nisha Narayanan of Red FM
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- Evidence-based creativity is all important in health, says Matt Eastwood
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- We are expanding offices across the world to take care of clients’ needs, says Gordon Bowen
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- R/GA willing to expand to India, says Barry Wacksman
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- No matter how data and digital-focused we are, creative will always remain our cutting-edge proposition, says Ashish Bhasin of DAN
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