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Critical for CMOs to sanely navigate change without losing sight of the fundamentals, says Prasoon Joshi
Critical for CMOs to sanely navigate change without losing sight of the fundamentals, says Prasoon Joshi
Marketing 2020: Timex to spend more on digital in 2020, says Ajay Dhyani of Timex
Marketing 2020: Timex to spend more on digital in 2020, says Ajay Dhyani of Timex
Big agencies are like dinosaurs, corporate structure not suited for advertising industry, says Raj Kamble of Famous Innovations
Big agencies are like dinosaurs, corporate structure not suited for advertising industry, says Raj Kamble of Famous Innovations
Marketing 2020: Video, vernacular and voice are our focus, says Ceat Tyres CMO Amit Tolani
Marketing 2020: Video, vernacular and voice are our focus, says Ceat Tyres CMO Amit Tolani
Marketing 2020: We plan to strengthen our marketing outreach in 2020, says Karan Shroff, VP Marketing, Unacademy
Marketing 2020: We plan to strengthen our marketing outreach in 2020, says Karan Shroff, VP Marketing, Unacademy
Marketing 2020: Marketing and advertising to get far more regional in 2020, says Uber’s Manisha Lath Gupta
Marketing 2020: Marketing and advertising to get far more regional in 2020, says Uber’s Manisha Lath Gupta
2019 was challenging but achieving targets in 2020 would be harder, says FCB India's Rohit Ohri
2019 was challenging but achieving targets in 2020 would be harder, says FCB India's Rohit Ohri
Worst is behind us, 2020 will be a year of growth: Tarun Rai of Wunderman Thompson
Worst is behind us, 2020 will be a year of growth: Tarun Rai of Wunderman Thompson
Ad-led model not sustainable in long run, says Sanjay Sindhwani as Indian Express ePaper goes behind paywall
Ad-led model not sustainable in long run, says Sanjay Sindhwani as Indian Express ePaper goes behind paywall
2020 will be tough in terms of growth: Kunal Jeswani, CEO, Ogilvy India
2020 will be tough in terms of growth: Kunal Jeswani, CEO, Ogilvy India
Brand safety is very critical in video, especially in programmatic, says Aditya Saxena of iQuanti
Brand safety is very critical in video, especially in programmatic, says Aditya Saxena of iQuanti
Technology redefining customer journey, voice assistance becoming more important, says Tata Capital’s Abonty Banerjee
Technology redefining customer journey, voice assistance becoming more important, says Tata Capital’s Abonty Banerjee
Overall economic slowdown and not NTO is a challenge for broadcast industry, says Prathyusha Agarwal of Zeel
Overall economic slowdown and not NTO is a challenge for broadcast industry, says Prathyusha Agarwal of Zeel
Print is still relevant in India but companies must start engaging more with audiences on digital, says Ketchum’s top brass
Print is still relevant in India but companies must start engaging more with audiences on digital, says Ketchum’s top brass
Difficult time for creative industry, but it's not all gloom and doom
Difficult time for creative industry, but it's not all gloom and doom
Content and distribution are pillars of our growth strategy: Ali Hussein, Eros Digital
Content and distribution are pillars of our growth strategy: Ali Hussein, Eros Digital
Good content, not tactics like landing-dual, win in the long run, says Kalli Purie of India Today Group, speaking on India Today TV’s leadership performance in Megacities
Good content, not tactics like landing-dual, win in the long run, says Kalli Purie of India Today Group, speaking on India Today TV’s leadership performance in Megacities
BARC's landing page policy lacks transparency & consistency, there must be level playing field for all channels: Avinash Kaul, Network18
BARC's landing page policy lacks transparency & consistency, there must be level playing field for all channels: Avinash Kaul, Network18
Biggest digital-led community and influencer marketing programme to launch Z by HP
Biggest digital-led community and influencer marketing programme to launch Z by HP
Evaluating opportunities to go behind paywall for all verticals, says Puneet Singhvi of Network18 Digital
Evaluating opportunities to go behind paywall for all verticals, says Puneet Singhvi of Network18 Digital
Next phase of growth for OLX to come from Voice, Video & Vernacular, says Sapna Arora of OLX India
Next phase of growth for OLX to come from Voice, Video & Vernacular, says Sapna Arora of OLX India
Digital marketing and in-store branding drive our marketing strategy, Abhiral Bhansali of LG Electronics
Digital marketing and in-store branding drive our marketing strategy, Abhiral Bhansali of LG Electronics
Absence of a unified digital measurement system raises confusion: Kieley Taylor of [m]Platform GroupM
Absence of a unified digital measurement system raises confusion: Kieley Taylor of [m]Platform GroupM
OTT not hurting English channels but aiding overall viewership growth, says Shaurya Mehta of Zee English Cluster
OTT not hurting English channels but aiding overall viewership growth, says Shaurya Mehta of Zee English Cluster
Integration with JioMusic allowed us to penetrate deeper into markets, says Vinodh Bhat of JioSaavn
Integration with JioMusic allowed us to penetrate deeper into markets, says Vinodh Bhat of JioSaavn