Interviews
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- Mankind allots 25% of total media budget spends on digital marketing, says Rajeev Juneja
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- Talks of consolidation in OTT are a myth, says Sudhanshu Vats of Viacom18
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- Thought leadership and ideas are key to cracking Tamil market, says Ravish Kumar of Viacom18
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- Marketing is no longer just brand and advertising, it's more about consumer experience, says Gaurav Ajmera of Oyo
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- Marketing 2020: Looking at digital with new lens, focus on web traffic, says Spykar’s Saisangeeta Israni
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- Marketing 2020: Higher focus on TV but plans to increase spends on digital and event, says Vincent Noronha of Havmor
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- Marketing 2020: ASICS to spend 10% of revenue on marketing, focus on Tier 1 and 2 markets
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- Clients now have less tolerance for failure, less patience for success: Joseph George of Tilt Brand Solutions
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- Critical for CMOs to sanely navigate change without losing sight of the fundamentals, says Prasoon Joshi
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- Marketing 2020: Timex to spend more on digital in 2020, says Ajay Dhyani of Timex
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- Big agencies are like dinosaurs, corporate structure not suited for advertising industry, says Raj Kamble of Famous Innovations
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- Marketing 2020: Video, vernacular and voice are our focus, says Ceat Tyres CMO Amit Tolani
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- Marketing 2020: We plan to strengthen our marketing outreach in 2020, says Karan Shroff, VP Marketing, Unacademy
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- Marketing 2020: Marketing and advertising to get far more regional in 2020, says Uber’s Manisha Lath Gupta
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- 2019 was challenging but achieving targets in 2020 would be harder, says FCB India's Rohit Ohri
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- Worst is behind us, 2020 will be a year of growth: Tarun Rai of Wunderman Thompson
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- Ad-led model not sustainable in long run, says Sanjay Sindhwani as Indian Express ePaper goes behind paywall
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- 2020 will be tough in terms of growth: Kunal Jeswani, CEO, Ogilvy India
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- Brand safety is very critical in video, especially in programmatic, says Aditya Saxena of iQuanti
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- Technology redefining customer journey, voice assistance becoming more important, says Tata Capital’s Abonty Banerjee
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- Overall economic slowdown and not NTO is a challenge for broadcast industry, says Prathyusha Agarwal of Zeel
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- Print is still relevant in India but companies must start engaging more with audiences on digital, says Ketchum’s top brass
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- Difficult time for creative industry, but it's not all gloom and doom
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- Content and distribution are pillars of our growth strategy: Ali Hussein, Eros Digital
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- Good content, not tactics like landing-dual, win in the long run, says Kalli Purie of India Today Group, speaking on India Today TV’s leadership performance in Megacities
