Interviews
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Advertisers want to be seen in a brand-safe environment, says Wavemaker’s Ajay Gupte
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Complete automation backed by data differentiates Wavemaker from others, says CEO Ajay Gupte
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In the midst of ‘me-too’ marketing, brands need to be authentic in times of crisis: Derek Pando of Zoom Video Communications
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Toxic content is a worry for everyone, says Omnicom’s Kartik Sharma
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Constantly re-invent my craft to be on top as I fear becoming a ‘has-been’, says Ram Madhvani of Equinox Films
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Network Advertising to focus on large local clients in high-growth and future-facing categories
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IRS not doing justice to growing newspapers, needs correction in methodology, says Shital Vij of Dainik Savera Times
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NBA urges advertisers to keep away ‘hate-mongers’, says President Rajat Sharma
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Aggregators lack quality, premier news destinations have a brighter future in the long run, says Sriram Hebbar of Times Internet
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The Consumer Protection Act 2019 will only raise standards of advertising, says Subhash Kamath, ASCI Chairman
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Vi is for new-age, digital-first Indians; will use TV, digital and print to build awareness, says Kavita Nair of Vi
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IPL presents a huge opportunity for content creators across media channels, says Wakefit’s Chaitanya Ramalingegowda
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Leadership positions will be represented by a diversely larger specialisation pool, says Paul Dueman of Tilt Brand Solutions
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Local platforms have a lot to catch up as Google and FB will continue to enjoy lion’s share, says Wavemaker’s Shekhar Banerjee
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The only thing that is increasing nowadays is client expectations, say Publicis Worldwide NCDs Vikash Chemjong and Basabjit Mazumdar
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Just start and end with a genuine intention to solve a problem, say Kainaz Karmakar and Harshad Rajadhyaksha of Ogilvy India
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We are reaping rewards of what we have sown in last five years, say The Womb Co-Founders, Navin Talreja and Kawal Shoor
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Award celebrations last 24 hours but recognitions motivate for years to come: Piyush Pandey
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Not in ‘me too’ space, says Pradeep Khatri on launching edtech startup DigiVidyapeeth
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Lockdown will boost online content consumption the same way demonetisation helped e-wallets, says HT Digital's Abhesh Verma
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Advertising worst-hit sector, there would be salary cuts and even layoffs across agencies, says DAN’s Ashish Bhasin
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Now is the time for OTT players to sit back and rethink their content strategy, says Nachiket Pantvaidya of ALTBalaji
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This is truly radio’s finest hour, and it is a perfect companion for brands in the new world, says Abraham Thomas of Big FM
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Sharp business recovery likely in second half of this fiscal, predicts Rohit Ohri of FCB India
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People are sick and tired of coronavirus, brands must do positive campaigns, says Shashi Sinha
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