Interviews
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- Local platforms have a lot to catch up as Google and FB will continue to enjoy lion’s share, says Wavemaker’s Shekhar Banerjee
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- The only thing that is increasing nowadays is client expectations, say Publicis Worldwide NCDs Vikash Chemjong and Basabjit Mazumdar
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- Just start and end with a genuine intention to solve a problem, say Kainaz Karmakar and Harshad Rajadhyaksha of Ogilvy India
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- We are reaping rewards of what we have sown in last five years, say The Womb Co-Founders, Navin Talreja and Kawal Shoor
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- Award celebrations last 24 hours but recognitions motivate for years to come: Piyush Pandey
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- Not in ‘me too’ space, says Pradeep Khatri on launching edtech startup DigiVidyapeeth
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- Lockdown will boost online content consumption the same way demonetisation helped e-wallets, says HT Digital's Abhesh Verma
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- Advertising worst-hit sector, there would be salary cuts and even layoffs across agencies, says DAN’s Ashish Bhasin
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- Now is the time for OTT players to sit back and rethink their content strategy, says Nachiket Pantvaidya of ALTBalaji
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- This is truly radio’s finest hour, and it is a perfect companion for brands in the new world, says Abraham Thomas of Big FM
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- Sharp business recovery likely in second half of this fiscal, predicts Rohit Ohri of FCB India
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- People are sick and tired of coronavirus, brands must do positive campaigns, says Shashi Sinha
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- Mankind allots 25% of total media budget spends on digital marketing, says Rajeev Juneja
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- Talks of consolidation in OTT are a myth, says Sudhanshu Vats of Viacom18
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- Thought leadership and ideas are key to cracking Tamil market, says Ravish Kumar of Viacom18
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- Marketing is no longer just brand and advertising, it's more about consumer experience, says Gaurav Ajmera of Oyo
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- Marketing 2020: Looking at digital with new lens, focus on web traffic, says Spykar’s Saisangeeta Israni
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- Marketing 2020: Higher focus on TV but plans to increase spends on digital and event, says Vincent Noronha of Havmor
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- Marketing 2020: ASICS to spend 10% of revenue on marketing, focus on Tier 1 and 2 markets
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- Clients now have less tolerance for failure, less patience for success: Joseph George of Tilt Brand Solutions
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- Critical for CMOs to sanely navigate change without losing sight of the fundamentals, says Prasoon Joshi
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- Marketing 2020: Timex to spend more on digital in 2020, says Ajay Dhyani of Timex
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- Big agencies are like dinosaurs, corporate structure not suited for advertising industry, says Raj Kamble of Famous Innovations
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- Marketing 2020: Video, vernacular and voice are our focus, says Ceat Tyres CMO Amit Tolani
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- Marketing 2020: We plan to strengthen our marketing outreach in 2020, says Karan Shroff, VP Marketing, Unacademy