Interviews
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- Brands must invest in high quality content to ensure viewers' attention: Yan Liu of TVision Insights
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- Data should not come at the cost of creativity: WPP Country Manager CVL Srinivas
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- The pressure of FMCG brands cutting digital budgets will bring more effectiveness, says Wunderman's Krishnan Menon
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- Raghav Bahl calls IT raids motivated
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- Unless cause makes sense, brands should focus on functional ads, says Roopak Saluja of The 120 Media Collective
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- If efficiency is there then I don’t mind paying programmatic tax: Atique Kazi, MD, Xaxis India
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- Radio industry may see a lot of mergers and acquisitions: Nisha Narayanan, COO, Red FM
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- Jio has become a milestone for us globally, says Interbrand's Borja Borrero
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- Investing in local animation brands to expand merchandise and consumer product market in tier II-III towns: Viacom18
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- Many publications have overspent on digital, investment must be measured to be profitable: Anant Goenka, Indian Express Group
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- You are as good as your last film, says Amit Sharma of Chrome Pictures
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- SVOD player Eros Now is now looking at working with brands and advertisers
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- TR is a better readership metric than AIR, says Girish Agarwaal of Dainik Bhaskar Group
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- Grofers breaks even in key markets, eyes Rs 5,000-crore business by 2020
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- Sri Sri Tattva is ready to go to the next level, says CEO Tej Katpitia
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- Ad rate correction alone will not correct the index, says Nick’s Nina Elavia Jaipuria
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- RPD to make targeted advertising possible within a highly segmented market: Ricardo Gomez-Insausti, Vice-President Research, Numeris
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- We have restructured the DNA of Discovery in India: Karan Bajaj of Discovery Communications
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- The Womb is our journey to respect brains, heart and balls, say founders Navin Talreja and Kawal Shoor
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- Retargeting company Criteo to expand into BFSI and auto verticals in India
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- Local businesses are real focus for us: Torie Henderson, CEO, South East Asia and India, Omnicom Media Group
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- Kia Motors India aims to be in top five within three years
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- Didn't want to make money for other shareholders, hence started on my own: Hemant Misra, Founder, MagicCircle
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- Wavemaker targeting growth rate better than the industry in India, says Global CEO Tim Castree
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- Targeting 8 million paid subscribers by 2020, ALTBalaji to invest Rs 150 crore per year
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