Interviews
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- Print edition to help build revenue for Firstpost.com, will add to stature and raise overall game: Rahul Kansal of Network18
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- Digital helps sustain our campaigns at a fraction of cost, says Karthik Raman of IDBI Federal Life Insurance
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- Mainline ad agencies won't survive if they don't become creatively digital: Rajiv Dingra of WATConsult
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- Old advertising model not working but the shape of future isn’t clear either: Govind Pandey of TBWA
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- Pepperfry to spend Rs 150 crore on marketing in next fiscal, digital to get lion’s share
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- The bond with viewers will drive business in new tariff regime, says Colors’ Nina Elavia Jaipuria
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- Clients expecting more accountability for lesser remuneration is the new reality, feels Soho Square’s Sumanto Chattopadhyay
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- 2019 will be complicated yet fruitful for us: Yashaswini Samat of Grey Group India
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- Growth target for 2019 ahead of industry rate, digital contributes significant part of revenue: Dheeraj Sinha of Leo Burnett
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- Radio’s revenue share to spike, expect exponential growth from new stations: Nisha Narayanan, COO, Red FM
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- AI and content will drive the growth of advertising: Atika Malik, COO, Cheil India
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- OTT isn’t cannibalising TV viewership but increasing viewers’ screen time: Archana Anand of Zee5
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- Digital no threat, govt must reduce licence fee and relax norms to fuel growth: Vineet Singh Hukmani of Radio One
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- Content and digital evolving but businesses still need TV and print to build brands: Wavemaker’s Kartik Sharma
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- Brands must invest in high quality content to ensure viewers' attention: Yan Liu of TVision Insights
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- Data should not come at the cost of creativity: WPP Country Manager CVL Srinivas
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- The pressure of FMCG brands cutting digital budgets will bring more effectiveness, says Wunderman's Krishnan Menon
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- Raghav Bahl calls IT raids motivated
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- Unless cause makes sense, brands should focus on functional ads, says Roopak Saluja of The 120 Media Collective
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- If efficiency is there then I don’t mind paying programmatic tax: Atique Kazi, MD, Xaxis India
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- Radio industry may see a lot of mergers and acquisitions: Nisha Narayanan, COO, Red FM
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- Jio has become a milestone for us globally, says Interbrand's Borja Borrero
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- Investing in local animation brands to expand merchandise and consumer product market in tier II-III towns: Viacom18
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- Many publications have overspent on digital, investment must be measured to be profitable: Anant Goenka, Indian Express Group
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- You are as good as your last film, says Amit Sharma of Chrome Pictures
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