Local platforms have a lot to catch up as Google and FB will continue to enjoy lion’s share, says Wavemaker’s Shekhar Banerjee

By Akansha Srivastava

The only thing that is increasing nowadays is client expectations, say Publicis Worldwide NCDs Vikash Chemjong and Basabjit Mazumdar

By Shradha Mishra

Just start and end with a genuine intention to solve a problem, say Kainaz Karmakar and Harshad Rajadhyaksha of Ogilvy India

By Shradha Mishra

We are reaping rewards of what we have sown in last five years, say The Womb Co-Founders, Navin Talreja and Kawal Shoor

By Akansha Srivastava

Award celebrations last 24 hours but recognitions motivate for years to come: Piyush Pandey

By Akansha Srivastava

Not in ‘me too’ space, says Pradeep Khatri on launching edtech startup DigiVidyapeeth

By BestMediaInfo Bureau

Lockdown will boost online content consumption the same way demonetisation helped e-wallets, says HT Digital's Abhesh Verma

By BestMediaInfo Bureau

Advertising worst-hit sector, there would be salary cuts and even layoffs across agencies, says DAN’s Ashish Bhasin

By Niraj Sharma

Now is the time for OTT players to sit back and rethink their content strategy, says Nachiket Pantvaidya of ALTBalaji

By Nisha Qureshi

This is truly radio’s finest hour, and it is a perfect companion for brands in the new world, says Abraham Thomas of Big FM

By Nisha Qureshi

Sharp business recovery likely in second half of this fiscal, predicts Rohit Ohri of FCB India

By Shradha Mishra

People are sick and tired of coronavirus, brands must do positive campaigns, says Shashi Sinha

By Niraj Sharma

Mankind allots 25% of total media budget spends on digital marketing, says Rajeev Juneja

By Nisha Qureshi

Talks of consolidation in OTT are a myth, says Sudhanshu Vats of Viacom18

By Nisha Qureshi

Thought leadership and ideas are key to cracking Tamil market, says Ravish Kumar of Viacom18

By Nisha Qureshi

Marketing is no longer just brand and advertising, it's more about consumer experience, says Gaurav Ajmera of Oyo

By Akanksha Nagar

Marketing 2020: Looking at digital with new lens, focus on web traffic, says Spykar’s Saisangeeta Israni

By Akanksha Nagar

Marketing 2020: Higher focus on TV but plans to increase spends on digital and event, says Vincent Noronha of Havmor

By Akanksha Nagar

Marketing 2020: ASICS to spend 10% of revenue on marketing, focus on Tier 1 and 2 markets

By Akanksha Nagar

Clients now have less tolerance for failure, less patience for success: Joseph George of Tilt Brand Solutions

By Shradha Mishra

Critical for CMOs to sanely navigate change without losing sight of the fundamentals, says Prasoon Joshi

By Shradha Mishra

Marketing 2020: Timex to spend more on digital in 2020, says Ajay Dhyani of Timex

By Akanksha Nagar

Big agencies are like dinosaurs, corporate structure not suited for advertising industry, says Raj Kamble of Famous Innovations

By Shradha Mishra

Marketing 2020: Video, vernacular and voice are our focus, says Ceat Tyres CMO Amit Tolani

By Akanksha Nagar

Marketing 2020: We plan to strengthen our marketing outreach in 2020, says Karan Shroff, VP Marketing, Unacademy

By Akanksha Nagar