Interviews
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- Smart marketers are increasing budgets on design front to drive preference, desire for products: Lulu Raghavan of Landor & Fitch India
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- Aaj Tak-connected TV is highly effective for advertisers, led to 2.5X brand awareness: Alok Agarwal, CMO, Orientbell Tiles
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- Brands need to look at digital differently; it is much more than just performance marketing, says Group M’s Ashwin Padmanabhan
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- Performance-based marketing is clearly going to be the future, says Sidharth Parashar of GroupM
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- Martech and AI are all good PR talks, profits come from performance: Shashi Sinha, CEO, Mediabrands India
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- Emotional data will be more relevant than big data in 2021, feel BBDO India’s Josy Paul and Suraja Kishore
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- We aim to grow at least by 25% in 2021, says Wavemaker’s Ajay Gupte
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- Voice, virtual and owned experiences to dominate experiential marketing in 2021, says Ranjit Raina of Geometry Encompass
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- 2021 isn't going to be easy, consolidation likely in advertising industry, says Dheeraj Sinha of Leo Burnett
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- Non-digital mediums will continue to play a significant role for brands, says Aditya Kanthy of DDB Mudra group
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- AI-driven creativity, influencer and content marketing will rule 2021, says CLA's Sajan Raj Kurup
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- Government should allow pharma companies to advertise on TV, says ABP Network's Avinash Pandey
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- Tyre cos may spend Rs 700 crore in advertising next year, says Srinivasu Allaphan of JK Tyre
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- Business sentiment turning positive, expecting double-digit growth in 2021, says FCB India's Rohit Ohri
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- Advertisers want to be seen in a brand-safe environment, says Wavemaker’s Ajay Gupte
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- Complete automation backed by data differentiates Wavemaker from others, says CEO Ajay Gupte
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- In the midst of ‘me-too’ marketing, brands need to be authentic in times of crisis: Derek Pando of Zoom Video Communications
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- Toxic content is a worry for everyone, says Omnicom’s Kartik Sharma
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- Constantly re-invent my craft to be on top as I fear becoming a ‘has-been’, says Ram Madhvani of Equinox Films
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- Network Advertising to focus on large local clients in high-growth and future-facing categories
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- IRS not doing justice to growing newspapers, needs correction in methodology, says Shital Vij of Dainik Savera Times
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- NBA urges advertisers to keep away ‘hate-mongers’, says President Rajat Sharma
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- Aggregators lack quality, premier news destinations have a brighter future in the long run, says Sriram Hebbar of Times Internet
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- The Consumer Protection Act 2019 will only raise standards of advertising, says Subhash Kamath, ASCI Chairman
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- Vi is for new-age, digital-first Indians; will use TV, digital and print to build awareness, says Kavita Nair of Vi
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