Digital is playing a bigger role but TV is here to stay: Chella Pandyan, Marketing Director, Kimberly-Clark India

By Raushni Bhagia

Patanjali was indeed beneficial for us, says Bajaj Corp’s Sandeep Verma

By Akansha Srivastava

Indian brands need clarity to stand with global names, says Interbrand’s Gonzalo Brujo

By Akansha Srivastava

Recruiting and retaining talent is a global issue in PR: Fred Cook, Golinopinion

By Raushni Bhagia

Patanjali is a lesson for all marketers that disruption can happen anytime: Marico CMO Anuradha Aggarwal

By Akansha Srivastava

North Indians have zero loyalty towards brands, says Deepak Chhabra, MD, Crocs India

By Vedika Kacker

Not worried about Patanjali, focusing on innovation instead: Tarun Arora, COO, Zydus Wellness

By Roshni Nair

Why should you fear if you are a profitability enhancer: Neelima Burra, CMO, Cargill Foods India

By Akansha Srivastava

The basics of marketing remain the same: Kedar Apte, VP - Marketing, Castrol India

By Roshni Nair

Digital India is a big opportunity to leverage, says KFC India CMO Lluis Ruiz Ribot

By Akansha Srivastava

We are not in direct competition with Patanjali, says Hamdard’s Mansoor Ali

By Akansha Srivastava

Distribution is the cake and marketing is the icing: Nomit Joshi, Director Marketing, Gionee India

By Akansha Srivastava

A message that can’t be visualised will lack the power of emotion: Laura Ries

By Akansha Srivastava

You hire professionals for expertise. If you have hired a creative agency, then give them independence: Amul’s RS Sodhi

By Akansha Srivastava

Rooh Afza turns cool to target youth

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Farhad Katgara moves out of Group M Dialogue Factory

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FCB Interface brings Gulshan Singh on board

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Rediffusion Y&R’s Uttio Majumdar to join Exide as CMO

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SBI is instantly new, yet recognisable

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Himanshu Saxena joins Edelman as Brand Lead for India

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Mirum acquires clients for marketing cloud

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Durex Jeans: It’s a condom! Smart marketing, but can it drive sales?

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There is much more to creating a brand than just communication or a logo: Landor’s Lulu Raghavan

By BestMediaInfo Bureau

Traditional customer loyalty programmes have lost their utility, says report

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The pug and ZooZoo are valuable brand assets for Vodafone India. We don’t provide over-exposure to either: Siddharth Banerjee

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