A message that can’t be visualised will lack the power of emotion: Laura Ries

By Akansha Srivastava

You hire professionals for expertise. If you have hired a creative agency, then give them independence: Amul’s RS Sodhi

By Akansha Srivastava

Rooh Afza turns cool to target youth

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Farhad Katgara moves out of Group M Dialogue Factory

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FCB Interface brings Gulshan Singh on board

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Rediffusion Y&R’s Uttio Majumdar to join Exide as CMO

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SBI is instantly new, yet recognisable

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Himanshu Saxena joins Edelman as Brand Lead for India

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Mirum acquires clients for marketing cloud

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Durex Jeans: It’s a condom! Smart marketing, but can it drive sales?

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There is much more to creating a brand than just communication or a logo: Landor’s Lulu Raghavan

By BestMediaInfo Bureau

Traditional customer loyalty programmes have lost their utility, says report

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The pug and ZooZoo are valuable brand assets for Vodafone India. We don’t provide over-exposure to either: Siddharth Banerjee

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Warc Awards launched, to honour effective use of emerging marketing disciplines

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Warc sees VR and AR benefiting brands immensely in 2017

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Warc releases effective global social strategy trends of 2016

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Urban Ladder revamps brand identity; will be available on Amazon & Flipkart

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Mixed reality will be the next big thing in experiential marketing: Chris Weil, Chairman and CEO, Momentum Worldwide

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Warc launches 2017 Innovation Awards

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Wieden+Kennedy announces major organisational changes at global level

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When James Bond became Pan Bahar ambassador

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Voot Kids launches first marketing campaign

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Whisper redefines #LikeAGirl, asks them to be unstoppable

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Bisleri has always positioned itself on the basis of purity and health: Ramesh Chauhan, Chairman, Bisleri International

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We are not just sitting and building ivory towers, we are on the roads all the time, says Anita Nayyar of Havas Media Group India

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