Advertising
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The pressure of FMCG brands cutting digital budgets will bring more effectiveness, says Wunderman's Krishnan Menon
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Unless cause makes sense, brands should focus on functional ads, says Roopak Saluja of The 120 Media Collective
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Jio has become a milestone for us globally, says Interbrand's Borja Borrero
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You are as good as your last film, says Amit Sharma of Chrome Pictures
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RPD to make targeted advertising possible within a highly segmented market: Ricardo Gomez-Insausti, Vice-President Research, Numeris
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The Womb is our journey to respect brains, heart and balls, say founders Navin Talreja and Kawal Shoor
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Local businesses are real focus for us: Torie Henderson, CEO, South East Asia and India, Omnicom Media Group
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Didn't want to make money for other shareholders, hence started on my own: Hemant Misra, Founder, MagicCircle
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Wavemaker targeting growth rate better than the industry in India, says Global CEO Tim Castree
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No new investment for next two years, says Vivek Suchanti after exiting Scarecrow
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Messaging needs to be context-specific and delivery platform agnostic, says McCann’s Jitender Dabas
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Choosing agencies merely on pricing is a disservice to the industry, says Wavemaker’s Kartik Sharma
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Focus on investing into technology, talent and content in 2018, says Prasanth Kumar, CEO, Mindshare, South Asia
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Our move into digital was driven by consumers not margins: Alastair Aird, Global Chairman, Wavemaker
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There are a lot of lies around digital and it will get worse, says Graham Fink, CCO, Ogilvy & Mather China
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Data not absolute truth, can fool people, says BBDO Asia CCO Danny Searle
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When tech giants buy creative agencies, it will be one big movement, says Kate Stanners of Saatchi & Saatchi
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Agencies will either consolidate or change in next three years, says JWT Global CCO Matt Eastwood
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Creative people should never think they are the last word, it's the consumer, says Prasoon Joshi
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Margin will improve if agencies are more accountable and clients more enlightened, says Govind Pandey of TBWA
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Better negotiation with clients is key to improve profit margins, says Piyush Pandey
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I do not support using causes for award purposes, says Ajay Gahlaut of Ogilvy & Mather
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Brands today want to be in the vanguard of new technologies: Rod Findley, Executive Creative Director, C2K Communications
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Global sentiment with Mondelez is much better than it is in India, but we will fix it together: Sanjay Nazerali, Carat Global
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Our experience is that advertisements have a far bigger impact on children: Saumitra Prasad, CMO, Kokuyo Camlin
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