Things to keep in mind while approaching content generators for branding exercises

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Brandstand: Customer Disservice the Jet Airways way

By Shivaji Dasgupta

Brandstand: Your brand deserves a sense of humour

By Shivaji Dasgupta

Guest Times: Digitally ahead agencies will thrive but many legacy agencies will see beginning of the end

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Brandstand: Channel V and the end of the First Wave

By Shivaji Dasgupta

Brandstand: Busting the morality of luxury

By Shivaji Dasgupta

Brandstand: What the Padmavati Effect can do for your brand

By Shivaji Dasgupta

Guest Times: Marketers adding method to madness to be in the driving seat of content marketing

By Shailja Varghese

Brandstand: Brands Against Advancing Pollution

By Shivaji Dasgupta

Brandstand: The human egos behind inhuman Indigo

By Shivaji Dasgupta

Guest Times: What IndiGo should have written in its apology letter

By Karthik Srinivasan

Trolls on social media

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Brandstand: How photogenic is your brand?

By Shivaji Dasgupta

Guest Times: Fundamental rules to make a space in over-crowded online space

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Guest Times: Role of Artificial intelligence in marketing

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Brandstand: The end of seasonality as we know it

By Shivaji Dasgupta

Guest Times: Marketing to India versus Marketing to Bharat

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Brandstand: When Global tastes Local

By Shivaji Dasgupta

Ad Stand: #MeToo, the advertising echo chamber, and the global disconnect

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Guest Times: The Ds of OOH – Emerging Trends in Digital OOH

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Brandstand: Making Music with Duet Brands

By Shivaji Dasgupta

Ad Stand: The Unsterotype Alliance, Unconscious Bias and Crisis

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Guest Times: Transformation in travel industry in the social media age

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Guest Times: Do you speak fluent Gibberish?

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Brandstand: From Integrated Communication Programmes to Integrated Business Models

By Shivaji Dasgupta