Ad Stand: Comparative advertising – Daring and Dud

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Brandstand: Is your brand ready for the Skyfall Syndrome?

By Shivaji Dasgupta

Guest Times: An ode to the Twitter thread

By Karthik Srinivasan

Brandstand: Mission 2525 – In search of global consumer brands born in India

By Shivaji Dasgupta

Guest Times: The decline of the pure creative genius in advertising

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Brandstand: Standing in line in an online world

By Shivaji Dasgupta

Ad Stand: Technology, AI, Pickle and Appeals

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Brandstand: Bring back the Brand Mnemonic

By Shivaji Dasgupta

Brandstand: The powerful potential of Senior Citizen brands

By Shivaji Dasgupta

Ad Stand: Women as consumers and advertising’s disconnect with them

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Brandstand: When the medium is bigger than the message

By Shivaji Dasgupta

Ad Stand: Action on social media

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Brandstand: The secret sauce in the war of brands

By Shivaji Dasgupta

Guest Times: How brands can drive traffic to their Instagram page

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Guest Times: Monsoons, more reasons to be at Ambient locations

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Brandstand: The future of the agency as a brand

By Shivaji Dasgupta

Ad Stand: GST, Amitabh and Cement

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Brandstand: The ‘Make-up Kit’ for service failures

By Shivaji Dasgupta

Ad Stand: Festival at Cannes

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Brandstand: The power of celebrities as consumer brands

By Shivaji Dasgupta

Brandstand: From GLOCAL brands to ‘Unified Unique Experiences’

By Shivaji Dasgupta

Ad Stand: When brands stand up and a magazine cover defines the global insight

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Brandstand: Naming strategies in the experience age

By Shivaji Dasgupta

AdStand: Positioning. Impulse. Transaction. Delivery.

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Brandstand: From homely comfort to ‘Home-Style’ experiences

By Shivaji Dasgupta