Ad Stand: The Unsterotype Alliance, Unconscious Bias and Crisis

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Guest Times: Transformation in travel industry in the social media age

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Guest Times: Do you speak fluent Gibberish?

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Brandstand: From Integrated Communication Programmes to Integrated Business Models

By Shivaji Dasgupta

Ad Stand: What if we changed the roles?

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Brandstand: Pop-Up Brands for festive times

By Shivaji Dasgupta

Ad Stand: The time for festivities

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Brandstand: Get ready for the Sushi Evolution

By Shivaji Dasgupta

Ad stand: Digital Advertising and the new ways to connect

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Brandstand: The Seesaw Strategy to make cheaper look better

By Shivaji Dasgupta

Ad Stand: Charm and Brand Spokesperson

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Brandstand: Dealing with the DNA Dichotomy

By Shivaji Dasgupta

Ad Stand: Comparative advertising – Daring and Dud

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Brandstand: Is your brand ready for the Skyfall Syndrome?

By Shivaji Dasgupta

Guest Times: An ode to the Twitter thread

By Karthik Srinivasan

Brandstand: Mission 2525 – In search of global consumer brands born in India

By Shivaji Dasgupta

Guest Times: The decline of the pure creative genius in advertising

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Brandstand: Standing in line in an online world

By Shivaji Dasgupta

Ad Stand: Technology, AI, Pickle and Appeals

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Brandstand: Bring back the Brand Mnemonic

By Shivaji Dasgupta

Brandstand: The powerful potential of Senior Citizen brands

By Shivaji Dasgupta

Ad Stand: Women as consumers and advertising’s disconnect with them

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Brandstand: When the medium is bigger than the message

By Shivaji Dasgupta

Ad Stand: Action on social media

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Brandstand: The secret sauce in the war of brands

By Shivaji Dasgupta