Guest Times: What IndiGo should have written in its apology letter

By Karthik Srinivasan

Trolls on social media

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Brandstand: How photogenic is your brand?

By Shivaji Dasgupta

Guest Times: Fundamental rules to make a space in over-crowded online space

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Guest Times: Role of Artificial intelligence in marketing

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Brandstand: The end of seasonality as we know it

By Shivaji Dasgupta

Guest Times: Marketing to India versus Marketing to Bharat

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Brandstand: When Global tastes Local

By Shivaji Dasgupta

Ad Stand: #MeToo, the advertising echo chamber, and the global disconnect

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Guest Times: The Ds of OOH – Emerging Trends in Digital OOH

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Brandstand: Making Music with Duet Brands

By Shivaji Dasgupta

Ad Stand: The Unsterotype Alliance, Unconscious Bias and Crisis

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Guest Times: Transformation in travel industry in the social media age

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Guest Times: Do you speak fluent Gibberish?

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Brandstand: From Integrated Communication Programmes to Integrated Business Models

By Shivaji Dasgupta

Ad Stand: What if we changed the roles?

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Brandstand: Pop-Up Brands for festive times

By Shivaji Dasgupta

Ad Stand: The time for festivities

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Brandstand: Get ready for the Sushi Evolution

By Shivaji Dasgupta

Ad stand: Digital Advertising and the new ways to connect

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Brandstand: The Seesaw Strategy to make cheaper look better

By Shivaji Dasgupta

Ad Stand: Charm and Brand Spokesperson

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Brandstand: Dealing with the DNA Dichotomy

By Shivaji Dasgupta

Ad Stand: Comparative advertising – Daring and Dud

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Brandstand: Is your brand ready for the Skyfall Syndrome?

By Shivaji Dasgupta