Bye Bye Newspapers. Welcome to Viewspapers.

By Shivaji Dasgupta

Brand awareness: Importance of balancing sensitivity with digital marketing

By

Has advertising wasted the coronavirus opportunity?

By Shivaji Dasgupta

Is Instagram Reels a game changer?

By

‘Stop donating. Start buying.’

By Shivaji Dasgupta

Is your business model suddenly obsolete?

By BestMediaInfo Bureau

Leverage content that travels places with native advertising

By

The immunity industry promises a lot more than it delivers

By Shivaji Dasgupta

Conversational marketing — an era of human interaction!

By

Don’t just rename, stop manufacturing Fair and Lovely

By Shivaji Dasgupta

Influencer marketers come up with new strategies amid changing consumer behaviour during lockdown

By

Work from Home is destroying both work and home

By Shivaji Dasgupta

Why Chinese brands have nothing to fear in India

By Shivaji Dasgupta

It is time Pharma brands say - #EcommerceEssentialHai

By

Covid-19’s impact on global ad spending and its fallout on Indian advertising industry

By

The corporate bully is injurious to mental health

By Shivaji Dasgupta

When brands stop being experiences

By Shivaji Dasgupta

Is Brand Bengali a rebel without a cause?

By Shivaji Dasgupta

Brands against domestic abuse

By Shivaji Dasgupta

“The more things change…”: A year after the lockdown

By

Why Basu Chatterjee means so much in 2020

By Shivaji Dasgupta

Your customer can win you the corona war

By Shivaji Dasgupta

Why black lives do not matter

By Shivaji Dasgupta

What does data privacy mean in 2020?

By

Is Sonu Sood the New Indian Hero?

By Shivaji Dasgupta