Brandstand: Should Air India remain an Indian brand?

By Shivaji Dasgupta

Brandstand: If Happiness was a Fest called Goa

By Shivaji Dasgupta

Brandstand: The airport as an Unification Brand

By Shivaji Dasgupta

Brandstand: Building emotional synergies with media content and not just customer

By Shivaji Dasgupta

Brandstand: Why many of us could soon become Toys R Us

By Shivaji Dasgupta

Brandstand: When John is Jane and Lovely is Handsome

By Shivaji Dasgupta

Brandstand: Sridevi, the Forever Brand

By Shivaji Dasgupta

Guest Times: Three programmatic trends of 2018

By

Brandstand: The Indian as a Global Brand

By Shivaji Dasgupta

Brandstand: Nirav Modi and the world of Stiletto Brands

By Shivaji Dasgupta

Brandstand: When Loyalty has no Reward – Disintermediation 2.0

By Shivaji Dasgupta

Ranjan Kapur, a charming visionary

By

Brandstand: Does your brand pass the basa test?

By Shivaji Dasgupta

Guest Times: Strengthening a brand with sonic identity

By

Brandstand: Why Manyavar gained more than Sabyasachi

By Shivaji Dasgupta

Brandstand: Swinging it for Swiggy

By Shivaji Dasgupta

Brandstand: Why the Monk never grew Old

By Shivaji Dasgupta

Brandstand: The game I play with yatra.com

By Shivaji Dasgupta

Things to keep in mind while approaching content generators for branding exercises

By

Brandstand: Customer Disservice the Jet Airways way

By Shivaji Dasgupta

Brandstand: Your brand deserves a sense of humour

By Shivaji Dasgupta

Guest Times: Digitally ahead agencies will thrive but many legacy agencies will see beginning of the end

By

Brandstand: Channel V and the end of the First Wave

By Shivaji Dasgupta

Brandstand: Busting the morality of luxury

By Shivaji Dasgupta

Brandstand: What the Padmavati Effect can do for your brand

By Shivaji Dasgupta