Brandstand: Building emotional synergies with media content and not just customer

By Shivaji Dasgupta

Brandstand: Why many of us could soon become Toys R Us

By Shivaji Dasgupta

Brandstand: When John is Jane and Lovely is Handsome

By Shivaji Dasgupta

Brandstand: Sridevi, the Forever Brand

By Shivaji Dasgupta

Guest Times: Three programmatic trends of 2018

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Brandstand: The Indian as a Global Brand

By Shivaji Dasgupta

Brandstand: Nirav Modi and the world of Stiletto Brands

By Shivaji Dasgupta

Brandstand: When Loyalty has no Reward – Disintermediation 2.0

By Shivaji Dasgupta

Ranjan Kapur, a charming visionary

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Brandstand: Does your brand pass the basa test?

By Shivaji Dasgupta

Guest Times: Strengthening a brand with sonic identity

By

Brandstand: Why Manyavar gained more than Sabyasachi

By Shivaji Dasgupta

Brandstand: Swinging it for Swiggy

By Shivaji Dasgupta

Brandstand: Why the Monk never grew Old

By Shivaji Dasgupta

Brandstand: The game I play with yatra.com

By Shivaji Dasgupta

Things to keep in mind while approaching content generators for branding exercises

By

Brandstand: Customer Disservice the Jet Airways way

By Shivaji Dasgupta

Brandstand: Your brand deserves a sense of humour

By Shivaji Dasgupta

Guest Times: Digitally ahead agencies will thrive but many legacy agencies will see beginning of the end

By

Brandstand: Channel V and the end of the First Wave

By Shivaji Dasgupta

Brandstand: Busting the morality of luxury

By Shivaji Dasgupta

Brandstand: What the Padmavati Effect can do for your brand

By Shivaji Dasgupta

Guest Times: Marketers adding method to madness to be in the driving seat of content marketing

By Shailja Varghese

Brandstand: Brands Against Advancing Pollution

By Shivaji Dasgupta

Brandstand: The human egos behind inhuman Indigo

By Shivaji Dasgupta