Brandstand: Why IPL is the Graveyard and not Super Bowl of Indian Advertising

By Shivaji Dasgupta

Brandstand: Why your Bank is no longer a Brand

By Shivaji Dasgupta

Brandstand: This decade of Taj Mahal brought to you by ITC

By Shivaji Dasgupta

Guest Times: Are digital marketers still afraid to incorporate AI into their strategies?

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Brandstand: How Creative Agencies must seriously merge with Film Production

By Shivaji Dasgupta

Guest Times: The pros and cons of the WPP era

By Shivaji Dasgupta

Brandstand: Should Air India remain an Indian brand?

By Shivaji Dasgupta

Brandstand: If Happiness was a Fest called Goa

By Shivaji Dasgupta

Brandstand: The airport as an Unification Brand

By Shivaji Dasgupta

Brandstand: Building emotional synergies with media content and not just customer

By Shivaji Dasgupta

Brandstand: Why many of us could soon become Toys R Us

By Shivaji Dasgupta

Brandstand: When John is Jane and Lovely is Handsome

By Shivaji Dasgupta

Brandstand: Sridevi, the Forever Brand

By Shivaji Dasgupta

Guest Times: Three programmatic trends of 2018

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Brandstand: The Indian as a Global Brand

By Shivaji Dasgupta

Brandstand: Nirav Modi and the world of Stiletto Brands

By Shivaji Dasgupta

Brandstand: When Loyalty has no Reward – Disintermediation 2.0

By Shivaji Dasgupta

Ranjan Kapur, a charming visionary

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Brandstand: Does your brand pass the basa test?

By Shivaji Dasgupta

Guest Times: Strengthening a brand with sonic identity

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Brandstand: Why Manyavar gained more than Sabyasachi

By Shivaji Dasgupta

Brandstand: Swinging it for Swiggy

By Shivaji Dasgupta

Brandstand: Why the Monk never grew Old

By Shivaji Dasgupta

Brandstand: The game I play with yatra.com

By Shivaji Dasgupta

Things to keep in mind while approaching content generators for branding exercises

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