Brandstand: ‘Teach your brand to say No — Designing the Denial Experience’

By Shivaji Dasgupta

Brandstand: When women rule online

By Shivaji Dasgupta

Brandstand: The Renewal Crisis in Indian Marketing

By Shivaji Dasgupta

Brandstand: How Nike uses ‘stand marketing’ to do ‘smart marketing’

By Shivaji Dasgupta

Brandstand: Why Pepsi must consider the Virgin way

By Shivaji Dasgupta

Age of abundance and lack of purpose

By Karan Kumar

Brandstand: Banking 3.0 – From money management to relationship management to event management

By Shivaji Dasgupta

Brandstand: What Ikea can learn from India

By Shivaji Dasgupta

Brandstand: Will Rediffusion be the turning point of Indian advertising?

By Shivaji Dasgupta

Brandstand: Why the Micro-Mandi can become the next big retail idea

By Shivaji Dasgupta

Brandstand: How beer can brew the India brand story

By Shivaji Dasgupta

Guest Times: Customers will never forget how you made them feel

By

Brandstand: Have you cracked your Festive Brand Strategy?

By Shivaji Dasgupta

Guest Times: Culture will eat strategy for breakfast every single day!

By

Brandstand: ‘If they Cannes, why can’t we?’ The ‘Sher Cannes’ Formula

By Shivaji Dasgupta

Guest Times: Does your digital agency have the right formation?

By

Brandstand: The Lion of St. Mark and Brands of Brothers

By Shivaji Dasgupta

Guest Times: Cracking the successful story-telling code

By Karan Kumar

Guest Times: New rules in unlocking purchase journey to accelerate sales

By

Brandstand: How Co-Working is healthy for your Company Brand

By Shivaji Dasgupta

Brandstand: How Professional is your Service Brand?

By Shivaji Dasgupta

Brandstand: Does your brand have an Anecdote Strategy?

By Shivaji Dasgupta

Brandstand: Why Uber must invest in a Series B brand strategy

By Shivaji Dasgupta

Guest Times: Is Byron Sharp’s view really all that different?

By Karan Kumar

Brandstand: Is your brand a case study yet?

By Shivaji Dasgupta