Brandstand: From GLOCAL brands to ‘Unified Unique Experiences’

By Shivaji Dasgupta

Ad Stand: When brands stand up and a magazine cover defines the global insight

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Brandstand: Naming strategies in the experience age

By Shivaji Dasgupta

AdStand: Positioning. Impulse. Transaction. Delivery.

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Brandstand: From homely comfort to ‘Home-Style’ experiences

By Shivaji Dasgupta

Ad Stand: Government as advertiser

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Is the rise of e-com helping affiliate marketing players?

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Brandstand: From pester power to conscience keeper

By Shivaji Dasgupta

Brandstand: From category experiences to experience alliances

By Shivaji Dasgupta

Ad Stand: Mother’s Day, mass hysteria

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Brandstand: Brands as countries that unite and not divide

By Shivaji Dasgupta

Guest Times: Unrealistic mothers of advertising

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Brandstand: When brands demand a break

By Shivaji Dasgupta

Ad Stand: Has Baahubali redefined marketing in India?

By

Brandstand: The emotion in e-commerce

By Shivaji Dasgupta

Guest Times: Three points to change your notion about Programmatic Advertising

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Ad Stand: Coke, Oppo, GoIbibo, Kellogg’s and Deepika

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Brandstand: The price we pay for luxury

By Shivaji Dasgupta

AdStand: Of fairness and the celebrity code

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Brandstand: ‘Love the trailer, watch the movie’

By Shivaji Dasgupta

Ad Stand: The Pepsi miss and more

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Guest Times: When stars become bigger than companies

By Shivaji Dasgupta

Ad Stand: All Fools Day

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Guest Times: Be original, not authentic

By Shivaji Dasgupta

AdStand: Couples as brand storytellers

By BestMediaInfo Bureau