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Interviews
Evidence-based creativity is all important in health, says Matt Eastwood
Evidence-based creativity is all important in health, says Matt Eastwood
We are expanding offices across the world to take care of clients’ needs, says Gordon Bowen
We are expanding offices across the world to take care of clients’ needs, says Gordon Bowen
R/GA looking at launching Indian operations soon, says Barry Wacksman
R/GA looking at launching Indian operations soon, says Barry Wacksman
No matter how data and digital-focused we are, creative will always remain our cutting-edge proposition, says Ashish Bhasin of DAN
No matter how data and digital-focused we are, creative will always remain our cutting-edge proposition, says Ashish Bhasin of DAN
No impact on viewership or ad revenue due to TRAI’s NTO, says Zee’s Siju Prabhakaran
No impact on viewership or ad revenue due to TRAI’s NTO, says Zee’s Siju Prabhakaran
In long run, subscription model will overtake AVOD, says Manish Aggarwal, Business Head, Zee5
In long run, subscription model will overtake AVOD, says Manish Aggarwal, Business Head, Zee5
Digital spending to overtake TV in our media plan, says Sushil Matey of Livpure
Digital spending to overtake TV in our media plan, says Sushil Matey of Livpure
News genre ad rates grossly under-priced despite high reach, correction may happen soon: Avinash Pandey of ABP News Network
News genre ad rates grossly under-priced despite high reach, correction may happen soon: Avinash Pandey of ABP News Network
Hindi TV journalism going down by the day, Republic Bharat will restore credibility, says Arnab Goswami
Hindi TV journalism going down by the day, Republic Bharat will restore credibility, says Arnab Goswami
Print edition to help build revenue for Firstpost.com, will add to stature and raise overall game: Rahul Kansal of Network18
Print edition to help build revenue for Firstpost.com, will add to stature and raise overall game: Rahul Kansal of Network18
Digital helps sustain our campaigns at a fraction of cost, says Karthik Raman of IDBI Federal Life Insurance
Digital helps sustain our campaigns at a fraction of cost, says Karthik Raman of IDBI Federal Life Insurance
Mainline ad agencies won't survive if they don't become creatively digital: Rajiv Dingra of WATConsult
Mainline ad agencies won't survive if they don't become creatively digital: Rajiv Dingra of WATConsult
Old advertising model not working but the shape of future isn’t clear either: Govind Pandey of TBWA
Old advertising model not working but the shape of future isn’t clear either: Govind Pandey of TBWA
Pepperfry to spend Rs 150 crore on marketing in next fiscal, digital to get lion’s share
Pepperfry to spend Rs 150 crore on marketing in next fiscal, digital to get lion’s share
The bond with viewers will drive business in new tariff regime, says Colors’ Nina Elavia Jaipuria
The bond with viewers will drive business in new tariff regime, says Colors’ Nina Elavia Jaipuria
Clients expecting more accountability for lesser remuneration is the new reality, feels Soho Square’s Sumanto Chattopadhyay
Clients expecting more accountability for lesser remuneration is the new reality, feels Soho Square’s Sumanto Chattopadhyay
2019 will be complicated yet fruitful for us: Yashaswini Samat of Grey Group India
2019 will be complicated yet fruitful for us: Yashaswini Samat of Grey Group India
Growth target for 2019 ahead of industry rate, digital contributes significant part of revenue: Dheeraj Sinha of Leo Burnett
Growth target for 2019 ahead of industry rate, digital contributes significant part of revenue: Dheeraj Sinha of Leo Burnett
Radio’s revenue share to spike, expect exponential growth from new stations: Nisha Narayanan, COO, Red FM
Radio’s revenue share to spike, expect exponential growth from new stations: Nisha Narayanan, COO, Red FM
AI and content will drive the growth of advertising: Atika Malik, COO, Cheil India
AI and content will drive the growth of advertising: Atika Malik, COO, Cheil India
OTT isn’t cannibalising TV viewership but increasing viewers’ screen time: Archana Anand of Zee5
OTT isn’t cannibalising TV viewership but increasing viewers’ screen time: Archana Anand of Zee5
Digital no threat, govt must reduce licence fee and relax norms to fuel growth: Vineet Singh Hukmani of Radio One
Digital no threat, govt must reduce licence fee and relax norms to fuel growth: Vineet Singh Hukmani of Radio One
Content and digital evolving but businesses still need TV and print to build brands: Wavemaker’s Kartik Sharma
Content and digital evolving but businesses still need TV and print to build brands: Wavemaker’s Kartik Sharma
Brands must invest in high quality content to ensure viewers' attention: Yan Liu of TVision Insights
Brands must invest in high quality content to ensure viewers' attention: Yan Liu of TVision Insights
Data should not come at the cost of creativity: WPP Country Manager CVL Srinivas
Data should not come at the cost of creativity: WPP Country Manager CVL Srinivas