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Interviews
The basics of marketing remain the same: Kedar Apte, VP - Marketing, Castrol India
The basics of marketing remain the same: Kedar Apte, VP - Marketing, Castrol India
Better negotiation with clients is key to improve profit margins, says Piyush Pandey
Better negotiation with clients is key to improve profit margins, says Piyush Pandey
I do not support using causes for award purposes, says Ajay Gahlaut of Ogilvy & Mather
I do not support using causes for award purposes, says Ajay Gahlaut of Ogilvy & Mather
Digital India is a big opportunity to leverage, says KFC India CMO Lluis Ruiz Ribot
Digital India is a big opportunity to leverage, says KFC India CMO Lluis Ruiz Ribot
We are not in direct competition with Patanjali, says Hamdard’s Mansoor Ali
We are not in direct competition with Patanjali, says Hamdard’s Mansoor Ali
Distribution is the cake and marketing is the icing: Nomit Joshi, Director Marketing, Gionee India
Distribution is the cake and marketing is the icing: Nomit Joshi, Director Marketing, Gionee India
NBA is in tatters today, no need to join: Arnab Goswami
NBA is in tatters today, no need to join: Arnab Goswami
The new IRS will enjoy same credibility if there are no anomalies: Lokmat’s Rishi Darda
The new IRS will enjoy same credibility if there are no anomalies: Lokmat’s Rishi Darda
Why is BARC still releasing GRPs, asks Raj Nayak
Why is BARC still releasing GRPs, asks Raj Nayak
A message that can’t be visualised will lack the power of emotion: Laura Ries
A message that can’t be visualised will lack the power of emotion: Laura Ries
Brands today want to be in the vanguard of new technologies: Rod Findley, Executive Creative Director, C2K Communications
Brands today want to be in the vanguard of new technologies: Rod Findley, Executive Creative Director, C2K Communications
The radio business is challenging but profitable, says Red FM’s Nisha Narayanan
The radio business is challenging but profitable, says Red FM’s Nisha Narayanan
You hire professionals for expertise. If you have hired a creative agency, then give them independence: Amul’s RS Sodhi
You hire professionals for expertise. If you have hired a creative agency, then give them independence: Amul’s RS Sodhi
GEC Watch: Star Plus performs better even as IPL hits GECs
GEC Watch: Star Plus performs better even as IPL hits GECs
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Sony does a Yay! for kids
Sony does a Yay! for kids
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NYF’s Michael O’Rourke joins The One Club for Creativity as Executive Director
NYF’s Michael O’Rourke joins The One Club for Creativity as Executive Director
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Zee TV’s new show Sethji is about #IndiaBhiBharatBhi
Zee TV’s new show Sethji is about #IndiaBhiBharatBhi
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The Social Street partners with brand and music consultancy, Amp.Amsterdam
The Social Street partners with brand and music consultancy, Amp.Amsterdam
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Jaideep Singh joins Arré as Director
Jaideep Singh joins Arré as Director
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IAA to take Laadli Gender Sensitivity Media Awards across South Asia
IAA to take Laadli Gender Sensitivity Media Awards across South Asia
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Dinshaw’s appoints Curry Nation & RK Swamy Media
Dinshaw’s appoints Curry Nation & RK Swamy Media
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Tanvi Jain joins iContract as SVP and Digital Head
Tanvi Jain joins iContract as SVP and Digital Head
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OMD names Torie Henderson as CEO, SE East Asia & India; Jasmin Sohrabji given global role
OMD names Torie Henderson as CEO, SE East Asia & India; Jasmin Sohrabji given global role
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Social Kinnect wins digital mandate for Everyuth Naturals
Social Kinnect wins digital mandate for Everyuth Naturals
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Times Network appoints Shouneel Charles as Senior Vice President - Digital
Times Network appoints Shouneel Charles as Senior Vice President - Digital
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