Yuvrraj Agarwaal has become the Chief Strategy Officer at Laqshya Media Group.
Announcing the move on LinkedIn, he stated that he would be leading the way in shaping the future of integrated media communications at the company which focuses on Out-of-Home (OOH), Experiential, and Digital marketing, by driving innovative strategies that connect brands with their audiences in meaningful ways.
Agarwaal’s core areas of expertise include strategic planning, profit centre operations, business development, marketing communications, etc, as per his LinkedIn profile.
Agarwaal had joined Laqshya Media Group in August last year as National Head (New Initiatives) and was later elevated to the role of Chief Revenue Officer of the group in January, 2023.
Prior to joining Laqshya Media Group, he was MD and CEO at Adreek Media.
Before that, he was the director and Co-founder at Yathis Holistic Healing.
With over 24 years of experience in the media and marketing industry, Agarwaal has worked with organisations such as Indraksh EMM India, Indraksh Media & Management Services, Realm Digital Media Solutions, Realm Retail Solutions, Jiva Group and many more.