Star Vijay announced the line-up of 11 sponsors for Bigg Boss Tamil Season 7.
This season is presented by Vim Liquid and G Square, powered by Vasanth & Co and Brooke Bond 3 Roses.
The associate sponsors include Atomberg, Kajaria Tiles, Chik Shampoo, Iswarya Fertility Center, Haier Appliances, Association of Mutual Funds in India and Fantastic Jeyachandran.
Bigg Boss Tamil Season 7 will premiere on October 1 at 6 pm, 2023, on Star Vijay. The show will also 24X7 stream on Disney+ Hotstar. The reality show runs for a 15-week duration.
The channel said that the timing couldn’t be better, with Star Vijay currently dominating prime time with a line-up of top shows in Tamil Nadu and the addition of Bigg Boss Tamil S7 will only enhance the already diverse and captivating content offerings.
Bala Ramajeyam, Managing Director of G Square Realtors, said, "G Square is truly honoured and thrilled to announce that we have secured the coveted role of the title sponsor for the immensely popular TV show, Bigg Boss, on Vijay TV. This is a momentous occasion for us, and we are deeply grateful for the opportunity. The association with Bigg Boss Season 7 opens new horizons for us, and we are excited to become an integral part of people's everyday lives through this iconic show."
NS Satish, President, Haier Appliances India, commented, "At Haier, we have always strived to be a part of the daily lives of Indian consumers by offering innovative, reliable, and technologically driven home appliances. Given that Tamil Nadu is an important market for Haier India, and over the years, we have received promising feedback from our consumers, the upcoming Season of Bigg Boss Tamil presents a great opportunity for us to further connect with our customers."
Arindam Paul, Founding Member and Chief Business Officer at Atomberg added, "Bigg Boss Tamil is a beloved show across Tamil Nadu and will provide us with the right platform to reach out to more and more people in this region. We are very excited about this collaboration."