Mahindra & Mahindra announced the expansion of its cricketing association as the Associate Sponsor with Star Sports for the ICC Men’s Cricket World Cup 2023 and 'co-powered by' sponsor on the digital platform, Disney+ Hotstar.
Mahindra & Mahindra stated that in addition to the ICC Men’s Cricket World Cup 2023, this collaboration ensures visibility for Mahindra’s Automotive and Tractor brands during the upcoming Asia Cup 2023.
Mahindra aims to foster a deeper connection with customers, fortifying the trust and bond they share with the brand. Additionally, Mahindra dealerships will host a series of engagement activities during the cricket season for customers.
Mahindra said that the 'Click to Book Test Drive' feature, set to be prominently showcased during the ICC Men’s Cricket World Cup 2023 broadcasts on Disney+ Hotstar, highlights the brand's commitment to leveraging technology and innovation.
Rajesh Jejurikar, Executive Director and CEO – Auto and Farm Sectors, Mahindra & Mahindra, said, "We are excited to be a sponsor for the ICC Men’s Cricket World Cup 2023 on Star Sports and Disney+ Hotstar. This sponsorship is a key milestone in our mission to connect deeply with the passion of millions of Indians. We see a strong synergistic resonance between our SUVs and Tractor brands and the vibrant spirit of Indian cricket. Through this sponsorship and our upcoming engagement activities, we aim to create cherished memories and strong bonds with our customers."