Croma in collaboration with Posterscope launched a new campaign to celebrate the festival of Onam in Kerela.
Titled ‘Croma Electro Onam Utsavam’, the campaign aimed to raise the brand’s awareness and position it as a one-stop shop for all things electronic.
Conceptualised and executed by Posterscope – the OOH (Out-of-Home) agency from Dentsu India, the campaign welcomed consumers to Croma stores with a cut-out of Kerela’s most loved figure - the Mahabali.
“Using AI, the team reinvented Mahabali, expressing the spirit of Onam in an exceptionally new way. It meticulously examined every element from the colour schemes and dimensions to capturing complicated facial expressions. The character design was way beyond what could have been accomplished using traditional manual designing techniques and processes. Furthermore, the 60-foot massive structure was placed next to pillars and large format sites. Additionally, a promoter dressed as the Mahabali to hand out coupons that could be redeemed only at Croma stores, thus increasing footfall,” as per the company statement.
The campaign was executed in cities like Kochi, Palakkad, Kottayam, Calicut, Perintalmanna, and Thrissur.
Imtiyaz Vilatra, Managing Director, Posterscope India, said, “We wanted to create a larger-than-life visual delight to add to Kerala’s celebration this Onam. Our relationship with Croma has been one of trust, and it has been our pleasure to be associated with them.”