BigTrunk Communications has bagged the digital marketing mandate for BudLeaf Tea.
As a part of the mandate, the agency will offer solution-driven online marketing strategies, including creative development and execution, social media management, content creation, influencer marketing, media planning and buying, and analytics.
The agency is in charge of enhancing the brand's online presence, while also developing brand responses, managing communication, and reputation management, as per the company statement.
Vineet Mohta, Director, BudLeaf Tea, said, “As an emerging FMCG brand, staying on top of the digital game is imperative to break the clutter and drive more brand consideration in this competitive market. By partnering with a dynamic agency like Big Trunk, we will be able to catch the pulse of our ever-evolving audience and drive more result-driven digital marketing strategies. We intend to amplify customer engagement and solidify our position as a market leader by leveraging social media along with other digital channels. We are certain that this partnership will improve our online presence and enable us to interact with our audience in novel and intriguing ways while highlighting our unique offerings.”
Bharat Subramaniam, Founder and MD, BigTrunk Communications, said, "As tea is one of the most consumed commodities in the Indian market, understanding consumer trends and behaviour is the key to building an integrated digital marketing strategy for an emerging brand like BudLeaf. Team BigTrunk is excited to take this partnership further and consider this as an opportunity to add value to their digital marketing objectives through our research-backed and innovative online campaigns. Our primary focus would be to understand the evolving consumer trends across digital touchpoints to drive campaigns that help boost the brand presence and build a community with a devoted audience base. We are looking forward to co-creating unique solutions by combining our knowledge of performance, analytics, digital, SEO, and content to position the brand across new markets as they expand their footprint.”