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Zed Black encourages daily prayers for balanced life in new campaign featuring MS Dhoni

The TVC campaign has been conceptualised by Oberoi IBC

Click on the Image to watch the TVC.

Zed Black announced the launch of its latest TVC campaign for Zed Black 3-in-1 incense sticks featuring MS Dhoni.

The TVC campaign conceptualised by Oberoi IBC campaign aims to emphasize the importance of incorporating daily prayers into one's routine for a balanced and fulfilled life.

In the latest TVC, the MS assumes the role of a father sitting for prayers as his playful daughter comes running. Dhoni emphasizes the importance of regular prayer for ‘Mann Ki Shanti’.

Ankit Agrawal, Director, Mysore Deep Perfumery House and Zed Black, said, “Mann Ki Shanti is not just a TVC campaign; it's a heartfelt endeavour to bring attention to the value of daily prayers in maintaining mental and emotional equilibrium. Dhoni, known for his exceptional leadership and unshakeable composure, resonates with the campaign's message on multiple levels."

Anshul Agrawal, Director, Mysore Deep Perfumery House and Zed Black, said, "We are honoured to collaborate with MS Dhoni yet again, a true icon who embodies resilience and strength. "As a brand, we are committed to promoting holistic well-being, and we believe that this campaign will inspire individuals to carve out time for daily prayers, nurturing their spiritual growth."

TVC campaign:

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