Network18 has announced the launch of its four news channels – News18 India, CNN-News18, CNBC TV18 and CNBC Awaaz – on Samsung TV Plus.
By partnering with Samsung TV Plus, Network18 intends to tap into the potential of CTV and strengthen its presence on the platform with the addition of regional news channels in the near future.
Pranav Bakshi, Head - Video Strategy and Partnerships, Network18, said, "The launch of our channels on Samsung TV Plus India establishes our commitment to innovation in this dynamic media landscape. And it’s important for us to be able to reach our audiences on their preferred platforms. With the growth on CTVs, this partnership holds great significance to us. We are starting with India’s leading news and business channels, will soon be launching our regional channels – as we are the largest news network in the country with multiple languages. We look forward to building a strengthened relationship with Samsung TV Plus as we plan to grow our bouquet of channels on the platform.”
Kunal Mehta, Head Partnerships, Samsung TV Plus India, said, "We are excited to welcome Network18’s leading channels to our platform. We are dedicated to providing our consumers with a diverse range of quality content all for free. Samsung TV Plus is proud to launch Network18s FAST channels and we greatly value our collaboration with such innovative and creative partners.”