Madison World has announced that Madison BMB, its full-service creative advertising unit, will now become part of Madison Loop, its recently launched digital-first creative unit.
Raj Nair, Madison BMB's Chief Executive Officer, has decided to move on to pursue other opportunities outside Madison World.
Madison Loop provides strategy, creatives, social media management, SEO, ASO, web development, technology solutions, influencer management, and content collaboration services.
Madison Loop’s clients include McDonald’s, Vicco, Amara Raja, Raymonds, Pidilite, Godrej Properties, Asian Paints, Zee5, and Zee Bangla, among many others.
The clients and employees of Madison BMB will be absorbed by Madison Loop.
Sam Balsara, Chairman, Madison World, commented, “We live in a fast-changing world where everything is turning Digital. The rapid acceptance of Madison Loop by marquee clients is testimony to what Advertisers need and want. This also provides a great opportunity for those in Madison BMB to hone their skills in Digital and gives those in Loop the ability to appreciate the finer nuances of Creative. I would also like to take this opportunity to thank Raj Nair for his contribution to Madison BMB, during his long innings with us”.