JSW Paints has launched a new campaign to announce the return of character Sawalia portrayed by Alia Bhatt to empower Indian consumers with the right information while making their paint choices.
The campaign also features Ayushmann Khuranna.
JSW Paints’ film educates customers about the benefits of their product, Pixa which offers maximum coverage.
AS Sundaresan, CEO, JSW Paints, said, “Transparency, consumer enlightenment, and innovation have consistently driven our brand campaigns at JSW Paints. In this latest endeavour, the spirited Sawalia, embodied by Alia Bhatt, plays a pivotal role in encouraging consumers to ask the right questions, find the right answers and get maximum benefit from their informed choice."
Govind Pandey, CEO, BWA/India, said, “Given the low involvement in the category, consumers are still stuck in their expectations at the decades old level from their paint while the latest feature of JSW Paints has raised the delivery on coverage substantially.”