Bollywood actor Saif Ali Khan, who celebrates his 53rd birthday today, has established a notable presence in both the film industry and the realm of brand endorsements. With associations ranging from Lay's to Santoor, he has consistently remained a prominent figure in the world of product endorsements.
While Khan has been associated with several brands spanning FMCG, electronics, lifestyle, beauty, and more, his sponsorship agreements notably escalated in the last five years, particularly after his foray into the realm of OTT with Sacred Games in 2018.
In the previous year, he was signed by several brands such as Pepperfry, Tata Play, Boult Audio, Goldmedal, Servokon, Impex and HBM Gold.
On this occasion of his birthday, it's worth delving into his journey, considering his evolving brand value and the trajectory of his career.
Lay's Chips made their debut in 1995. The brand gained significant traction through its advertising campaigns, which featured Khan as its endorser in 2003, shortly before the ICC World Cup.
Recently, Lay's Gourmet appointed Khan as its new brand ambassador and also launched a new TVC featuring the actor.
In 2018, Airbnb appointed Khan and Kareena Kapoor as their brand ambassadors. The year also saw the release of several brief videos by Airbnb, depicting the couple's vacation experiences.
The brand recently roped in Khan to promote its new range of 10 pizzas in its 'Mood Badle, Pizza Badle' campaign.
In 2003, Khan made his initial appearance in a Pepsi advertisement, sharing the screen with other actors including Preity Zinta and Kareena Kapoor. Subsequently, he went on to feature in several individual Pepsi commercials.
In 2012, Wipro Consumer Care and Lighting roped in Khan as the brand ambassador to re-launch its flagship soap brand Santoor.
Asian Paints Royale
Khan appeared in numerous advertisements for the brand Asian Paints Royale.
Head and Shoulders
In 2008, P&G signed Khan as its new male brand ambassador for Head and Shoulders shampoo. He has done many ad commercials for the brand.
In the year 2013, Oxemberg, a brand specialising in formal and casual men's clothing and operated under the umbrella of Siyaram's, introduced Khan as their designated brand ambassador.
To rebrand itself in 2010, Amul Macho announced Khan as its brand ambassador. It also changed its tagline from "Ye To Bada Toing Hai" to "Bade Araam Se".
Currently, the actor represents around 20 brands including Lays Gourmet, Dollar Lehar, Pizza Hut, Joy Bikes, Selected Homme, Godrej Expert, Paras Elaichi, Tata Play, Goldmedal, HBM Gold, Servokon, Impex - LED TVs, Pepperfry, Lux, Boult Audio, Vectus, Littles and his own brand 'House of Pataudi'.