Criteo, the commerce media company, held its first flagship event "Criteo Commerce Forum”, in India.
The event revealed the importance of commerce media and brought some of the industry’s top speakers and influencers on the stage including Flipkart, Dentsu International, and Omnicom Media Group.
The day commenced with Taranjeet Singh, Managing Director, Enterprise, APAC, giving a warm welcome to the audience. During this session, Singh emphasised the significance and benefits of commerce media in the current digital environment in India. It was followed by a fireside chat with Sherry Smith, General Manager, Global Enterprise, who discussed the growth and evolution of retail media, a subset of commerce media, including what it can offer to advertisers and how it can improve the shopper experience.
Criteo also unveiled a success story with Flipkart, showcasing how Criteo and Flipkart worked together to drive new customer acquisitions and repeat purchases for Reckitt’s home hygiene products through Flipkart Product Performance Ads (PPA).
Sankalp Mehrotra, Vice-President – Monetisation, Flipkart, commented, “Our collaboration with Criteo helps advertisers to prospect, retarget and generate awareness amongst online shoppers. Campaigns across verticals have seen disproportionate gains through better targeting and full-funnel measurement at scale.”
Singh said, "We’re very excited to welcome our clients and partners to Criteo Commerce Forum for the first time in India. Interacting with various players in advertising, e-commerce, and marketing will further help us understand their key challenges and how we can bring powerful solutions backed by sophisticated AI technology to help them maximise their commerce outcome." He further added, "The success story with Flipkart showcases the effectiveness of Criteo's commerce media capabilities that can unlock value for all players in advertising."