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Ad tech company Infomo Global onboards Manoj Kohli as Chief Mentor

Kohli will guide the ad tech in its aim to deliver advanced ad personalisation with privacy to telcos, ad agencies, publishers, brands and SMEs worldwide

Manoj Kohli

Infomo Global announced that Manoj Kohli has joined the AI ad-tech company as Chief Mentor, effective immediately.

The former SoftBank India head will lead Infomo Global’s mission to deliver advanced advertising personalisation to the ad ecosystem worldwide, said the company.

“We are honoured and excited to welcome Manoj as Infomo’s Chief Mentor. His vast experience, credibility, insights, and wisdom in the technology industry and commerce sectors will be great accelerants for our global growth and success,” said Ananda Rao, Managing Director and Group CEO of Infomo Global.

Rao further said, “Manoj is uniquely suited for the mentor position. He leads from the side, as a patient and supportive collaborator; teaching, guiding, and encouraging his teams. The folks at Airtel and SoftBank testify to that.”

Kohli said, “I’ve been impressed by what the Infomo team has achieved, and I was honoured to be asked to join. At SoftBank, we invested in and nurtured some of the leaders in artificial intelligence and machine learning. Infomo is doing cutting-edge work in AI and ML for advertising. Consumers all over the world want privacy and personalization, and the Infomo platform delivers both in new and exciting ways.”

Talking about the cookieless era, Kohli commented, “With the era of cookies coming to an end, the $700 billion advertising industry is in turmoil, and Infomo is poised to deliver solutions that will make it a global leader.”

Kolhi has joined Infomo with over 40 years of experience after having spent 16 years in leadership roles in the manufacturing sector before heading up mobile startup Escotel to achieve market leadership in three key Indian markets.

As the CEO of Bharti Airtel from 2002 to 2015, Kohli was instrumental in transforming the company into the second-largest telco in the world. He led the formation of Airtel’s DTH service, and Indus, the tower company.

Kohli has also served as the Country Head for SoftBank India, where he managed the company’s US$14 billion investment strategy in India. He was instrumental in mentoring portfolio companies including some of the startups—such as OLA, Paytm, OYO, Flipkart, Swiggy, Delhivery, Lenskart, Grofers, Snapdeal, Meesho, InMobi, FirstCry, and Uber—in the world.

Infomo is finalising engagements with multiple telecom carriers and hopes to have over 10 telco relationships across 23 countries by the end of 2023. Eight months ago, Infomo began its partnership with India’s Vodafone Idea (VI). In June 2023, Infomo announced its partnership with Indosat Ooredoo Hutchison, Indonesia’s second-largest telco, with 100 million subscribers.

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