Zee TV announced the launch of a new show 'Pyaar Ka Pehla Adhyaya ShivShakti'. The show explores the healing power of love in a contemporary take on the Shiv-Shakti dynamic.
The show is produced by Studio LSD Productions and has Arjun Bijlani as Shiv and Nikki Sharma as Shakti as leading characters.
The show will premiere on July 3 and will air every day from Monday to Sunday, at 7.30 pm on Zee TV.
Based in the spiritual capital of India – Varanasi, the show explores whether Shakti will be able to become the support system that can heal a broken Shiv through the power of love.
In the run-up to its launch, the channel introduced the key characters of the show in special episodes of Pyaar Ka Pehla Naam Radha Mohan called ‘Rishton Ka Mahasangam’.
Zee TV Business Head Aparna Bhosle said, "Pyaar Ka Pehla Adhyaya Shiv Shakti is a contemporary interpretation of the Shiv-Shakti dynamic. Just like the divine forces are incomplete without each other, our leads share a symbiotic relationship, helping each other evolve and grow. We are proud to present this exciting new drama produced by Studio LSD and would like to thank the team at Dabur for their association with this show!"
Ankur Kumar, Marketing Head- Hair Care, Dabur India, said, “We are happy to enter the cooling hair oil category with the launch of Dabur Cool King Thanda Tel. Dabur Cool King Thanda Tel is a one-of-its-kind innovative product. It has a specially designed chill tube. Inside the chill tube are peppermint and cooling crystals. The peppermint & cooling crystals along with the 11 Ayurvedic Herbs will deliver an unparalleled cooling experience. It also helps in providing relief from symptoms of daily mental and physical stress. We believe that our consumers will love the cooling sensation and benefits of this hair oil. We are taking several initiatives to make consumers aware of Dabur Cool King and we are pleased to announce Dabur Cool King’s association with Zee TV as the title sponsor of their newly launched show Pyaar Ka Pehla Adhyaya ShivShakti. Considering the large viewership of Zee TV, this association would help in building immediate awareness amongst our target consumers”
Prateek Sharma, Producer - Studio LSD, said, "After a truly heart-warming response to Radha Mohan which continues to rule audience hearts week after week, we're excited to collaborate once again with Zee TV and present Pyaar Ka Pehla Adhyaaya ShivShakti. Set in contemporary Varanasi, our story brings to life the adage - Shakti ke bina, shiv shav hai ... Through a modern-day interpretation of the Shiv-Shakti dynamic, viewers will see how it took the healing power of Shakti's love to mend a broken Shiv. We have an impressive ensemble cast with aptly cast actors playing the key parts, so we look forward to a tremendous response!"