Vikram Vedha will be premiering on TV on Viacom18’s movie channel, Colors Cineplex on July 9, 2023, at 8:00 pm.
Rohan Lavsi, Business Head - Hindi Movies Cluster, Viacom18, said, “Vikram Vedha tells a tale of a celebrated cop, who sees the world in black and white and a dreaded criminal, who will make the former question his worldview. We are delighted to bring this entertaining action-thriller to the audiences, as we continue to strengthen our library of blockbuster films. This film bolsters our endeavour to offer gripping and unmissable movies to our audiences. Adding another accolade to this action-thriller, Hrithik Roshan's exceptional performance in Vikram Vedha has earned him the Best Actor at IIFA awards.”
Produced by Jio Studios, Friday Filmworks, Reliance Entertainment, T-Series Films, and YNOT Studios, the action thriller ‘Vikram Vedha’ is spearheaded by stars, including Hrithik Roshan, Saif Ali Khan, Radhika Apte and others. Directed by Pushkar-Gayathri, the film captures a faceoff between an honest police officer and a dreaded gangster, who surrenders voluntarily but has a riveting story to tell the former.
Colors Cineplex has devised a marketing and digital strategy to spark excitement among the audience.
The channel planned a marketing activity by roping in a real-life encounter specialist Ravindranath Angre, an ex-encounter specialist, Mumbai Crime Branch.
Interviewed by TV personality Shefali Bagga, Angre will be seen sharing real-life encounters and the relentless pursuit of criminals, creating a parallel between his earlier professional life and the film’s storyline. His insights connected with the film will be featured on all the digital platforms of Colors Cineplex and Shefali Bagga.
The campaign will also target Hrithik Roshan and Saif Ali Khan's fans, Bollywood, and action movie enthusiasts across Television channels and social media platforms. The campaign will also target an audience that consumes content on connected TV and several other entertainment platforms.