Scarecrow M&C Saatchi has appointed Samera Khan as Chief Transformation Officer. She will be spearheading the agency's creative strategy and planning initiatives in the Innovation Consultant role.
In a career spanning over 17 years, Khan worked in countries like UAE, Kuwait, Australia, and India, with agencies such as Ogilvy, DraftFCB, Havas, and Dentsu Webchutney as EVP-Strategy and B2B Business Head.
Somewhere midway through her journey, she transitioned from mainline advertising to digital advertising, moving from creative to strategy. While doing this, she worked for brands like Red Bull, Flipkart, Vodafone, Airtel, Shoppers Stop, Baxter, Teach for India, and many Unilever brands.
Khan has also been a professor at Xavier's College and Miami Ad School in Mumbai. Currently, she imparts her knowledge in Interactive Conceptualisation, Digital Marketing, UX/UI, Consumer Behavior, and Creative Strategy at MICA, Ahmedabad.
Khan stated, "I am delighted to spearhead Scarecrow’s mission of expansion. The agency's innate understanding of human insights, culture, and technology serves as the perfect bedrock for the next step of innovation-led growth. The pre-existing organic juxtaposition of creativity and strategy will help the company leapfrog into charted and uncharted horizons."
Manish Bhatt, Founder Director of Scarecrow M&C Saatchi, said, "As Scarecrow seeks out new frontiers, we are always eager to onboard individuals who contribute to our eclectic mix. Samera Khan's glocal and cross-functional experience make her a valuable asset to our team. We consider her a crucial resource for cross-media strategy, branding, new business development, and exploring new avenues for Scarecrow M&C Saatchi. We wish her all the best."
Scarecrow plans to expand its offering for creative and business strategy. This includes focusing on brand building and product launches integrated with effective Go-to-Market strategies. Additionally, Scarecrow will enhance its digital offerings, covering areas such as performance marketing, UX/UI design, consumer segmentation, customer experience design, market research, and creating new IPs (Intellectual Properties).