DistroTV, the ad-supported streaming TV (FAST) app, announced that it is expanding its distribution in partnership with MX Player via an app-in-app integration.
DistroTV has more than 270 channels globally and 180 channels in India and is growing, with everything from news, sports, movies, music and entertainment, and lifestyle content.
This includes original content and new channel offerings that cater to Hindi, Tamil, Bengali, Marathi, English, Punjabi and adding more languages and channels.
“We are excited to partner with MX Player which is amongst the largest streaming service in the world. We are bringing the best of Indian and International FAST content to Indian audiences. This partnership will bring content across both mobile devices and Connected TVs,” said Navdeep Saini, co-founder and CEO of DistroScale, the parent company of DistroTV.
“MX Player is the pioneer within AVOD content and offers one of the largest reach platforms within digital. This partnership will help content owners access this massive digital reach across devices. This partnership is extremely symbiotic as both organisations are strong AVOD proponents,” said Vikas Khanchandani CEO DistroScale, India, SEA and MENA.
MX Player spokesperson said, "We are constantly looking to give even more great entertainment and are committed to providing a best-in-class user experience for our viewers. Our partnership with DistroTV is fantastic news for our customers as it gives them a larger and diverse bouquet of entertainment."