Cookware brand Stahl has assigned its strategic thinking and creative duties to Centrick.
Stahl has plans to move to international locations and expand its D2C business in the coming years and it is for this reason that the brand has awarded its strategic thinking and creative duties to Centrick Marketing Solution LLP.
Stahl was founded in 2013 under the vision and leadership of Rajiv Agarwal and his two sons. Stahl pioneered the manufacturing of Tri-Ply cookware in India.
Roy Menezes - Partner and Chief Creative Officer at Centrick, said, ”Stahl is different. If you just hold its products, you will feel the effort gone into making them. From the finish to the ergonomics, its weight, the materials, everything is just something else. At Centrick we believe in strong design principles, aesthetics and experiences to grow brands. That's why we are excited to partner with Stahl, a brand that shares these same values and principles.”
Dhruv Agarwal - Director at Stahl, said, "We are really looking forward to working with Centrick, Roy and the team. We truly believe their thought processes align and we feel they will be great partners to grow the brand. Their current work is fabulous, they are super responsive and energetic. This is the start of a long partnership.”