Viacom18's Hindi GEC Colors Rishtey has won a slot on DD Freedish for Rs 19.25 crore.
Prasar Bharati had invited the applications for allotment of vacant MPEG-2 slots of DD Freedish for the period between July 11, 2023 to March 31, 2024, via the 70th e-auction process.
The reserve price for Bucket A+, which includes GEC (Hindi) channels, was set at Rs 17.41 crore.
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