Angel One has launched the #SuperIsHere campaign. It is an AI-powered campaign that aims to encourage billions across the nation to leverage the power of data and technology in their wealth-creation journey with the Angel One Super App.
It also highlights the features of the Super App, such as speed, security and reliable experience.
The #SuperIsHere campaign, driven by Swedish director Anders Forsman, enlightens investors, traders, and intenders that the Super App platform is now available for the diverse investment journey.
Through influencer partnerships, social media posts, business channels, news channels, Google, Meta advertisements, OTTs etc, this tech-powered campaign communicates how GenZ and Millennials can leverage the Super App for a customised and simplified investment experience.
To bring the SuperApp experience to live in Tier 2, Tier 3 and beyond cities, the company has also planned activation programmes at a large scale.
Prabhakar Tiwari, Chief Growth Officer, Angel One, said, “Our mission is to empower every Indian investor through Angel One Super App, delivering a seamless and technologically advanced experience for investing and trading at all levels. We have utilized extensive data to comprehend client needs, enabling us to tailor curated journeys within the app. Through the #SuperIsHere campaign, we showcase the advantages of the Angel One Super App, aiming to attract more clients and expand into underpenetrated markets, thereby fostering organic growth.”
Dinesh Thakkar, Chairman and Managing Director of Angel One, said, “We completed 100% rollout of the Super App earlier this year. It has been built with a deep understanding of how mobile apps are integral to our lives, and investors and traders are no different. #SuperIsHere campaign would create pan India awareness and appeal for our SuperApp.”