Interactive Avenues, the full-service digital agency and digital arm of IPG Mediabrands India, has launched "IPL 2023: Unveiling the Roar" report. As per it, Virat Kohli emerged as the most popular cricketer this season.
The social media listening report has insights into the digital conversation landscape surrounding the IPL 2023 season. The report, based on data gathered from online platforms, analyses the social media buzz generated by IPL 2023.
Here are some key findings and highlights from the report:
Liked and Disliked Moments:
Emerging Players in the Spotlight:
Social Media Buzz and Team Mentions:
Impact of Partnerships and CSR Initiatives:
Shantanu Sirohi, COO, Interactive Avenues, said, “We are thrilled to present the findings of our report 'IPL 2023: Unveiling the Roar.' The social media buzz surrounding the tournament was truly remarkable, with player controversies and emerging talent capturing the hearts and attention of fans. This report offers valuable insights into the power of social media in shaping the narrative of IPL 2023, highlighting the immense popularity of players like Virat Kohli and the impact of strategic partnerships. It is a testament to the ever-growing influence of digital platforms in the world of sports and entertainment.”
"The ‘IPL 2023: Unveiling the Roar’ report leveraged powerful social media listening tools to gather and analyze extensive data from platforms like Twitter, Reddit, and popular cricket forums. We used advanced analytics to study the social media landscape surrounding IPL 2023, including player controversies, performances, public sentiments, and the impact of emerging talent. This comprehensive report offers valuable insights into the social media dynamics of IPL 2023, providing a deeper understanding of the trends, player influence, and brand engagement within the tournament,” added Shantanu.