Underdog Athletics, the exclusive India distributor and licensee for Under Armour, has appointed Surya Kiran as Head – Marketing.
In his new role, he will be responsible for driving the brand narrative of Under Armour in India, while simultaneously delivering on premium shopping experiences across retail and e-commerce.
Kiran comes with 11 years of experience spread across e-commerce, tech and FMCG categories. Prior to joining Underdog Athletics, he served as Head of Brand Marketing and Social Media at Infinix India.
His expertise lies in consumer marketing, brand management, new product launches and go-to-market strategies.
Kiran said, “Under Armour/Underdog Athletics embodies the soul and spirit of every performance driven athlete. The brand has been able to create a cult fan base in India by owning a strategic position in the market, and is well poised for a steep growth in the country. For me it’s a seamless coming together of my two passion points – storytelling and athletic/sports performance. I’m thrilled to add my bit to take it to the next level.”