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Maruti Suzuki appoints AdGlobal360 for its pan India hyperlocal marketing

With this win, AGL will be running the hyperlocal program for the automobile OEM

AdGlobal360 (AGL), the martech company that’s a member of Hakuhodo International, has won the mandate for managing the pan India hyperlocal marketing of Maruti Suzuki India (MSIL).

The mandate will span across the 3400+ MSIL outlets across the country.

Maruti Suzuki had launched the hyperlocal marketing strategy in 2018, and, since then, AGL which was part of its conceptualisation, had been handling dealer marketing for the North, East, and Central India, while the other regions were managed by another agency.

Shashank Srivastava, Sr Executive Officer, Marketing and Sales, said, “The contribution of hyperlocal marketing to our business is significant and digital leads from this program account for nearly 30% of our car sales. AdGlobal360’s are specialists in this and we are looking at a partnership that will collectively help us grow manifold. We look forward to their expertise in managing a program of this scale and delivering effectively on our expectations.”

Rakesh Yadav, CEO-AdGlobal360, said, “This is more than a win for us, since we were already managing half of Hyperlocal Marketing for MSIL. This is a validation of our expertise and the value we bring to our partners, MSIL and the Dealers. It is our promise that with our continuous investments in understanding Indian Consumers through our Sei-katsu-sha philosophy, we will keep getting better and deliver better outcomes.”

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