TPV Technology, the monitor and LCD TV manufacturer, has announced the appointment of Hrishitaa Chopra as the new head of marketing for Philips TVs, audio, monitors and signage and AOC monitors in India.
She comes with over 12 years of cross-functional experience in the smartphones, consumer durables and electronics sectors.
Prior to joining TPV Technology, Chopra was associated with vivo India as the go-to-market lead for the brand’s premium smartphone range. She was responsible for setting up the premium segment and introducing vivo India’s first premium smartphone – X50 Series in the market.
Before joining vivo India, she was leading the go-to-market strategy for Samsung Mobile’s flagship smartphones. Beyond the smartphone category, she has also been associated with consumer durables and electronics brands such as Whirlpool Corporation, as Lead Category Marketing for kitchen appliances and spearheaded the marketing efforts for the launch of the new brand, KitchenAid for the Indian market. She was also associated with LG prior to that.
At TPV Technology, Chopra will step into a pivotal role to lead marketing across the brand, product categories as well as online and offline channels. She will be responsible for devising and executing strategic marketing plans to create brand awareness, achieve sales targets and expand the customer base in India.
Chopra said, “I am glad to be a part of a distinguished company like TPV Technology. With my diverse experience across brand, product, digital, and category marketing across the consumer durables and electronics industry, I am excited about the opportunity to craft strategic and impactful campaigns across the brand and its product portfolio to fuel the growth of the entire business. We look forward to using new age media and trends and developing compelling PR campaigns that will help the brand scale to newer heights.”
Atul Jasra, Country Head - India at TPV Technology, said, "We are ecstatic to welcome Hrishitaa to our organisation. Her extensive experience, coupled with deep understanding and insights into the Indian market will undoubtedly help in expanding our footprint across the country. We look forward to collaborating with her as she brings a fresh perspective to our business, while we continue to redefine the consumer tech space through our innovative and unique technologies."