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Cannes Lions 2023: India gets 43 shortlists across 13 categories

From India, Leo Burnett’s tally stood strongest at 13 shortlists; followed by dentsu Creative at 8; Talented.Agency at 7; FCB Group India at 6; DDB Mudra Group, Ogilvy and Mindshare India at 2 each; and Wondrlab India, BBDO India and EssenceMediacom at 1 each

Indian agencies secured a total of 43 shortlists across 13 categories at the Cannes Lions 2023 today.

Altogether, Cannes Lions announced shortlists for 17 categories on Sunday.

Shortlists are announced in the Design, Digital Craft, Direct, Entertainment, Entertainment Lions For Gaming, Entertainment Lions For Music, Entertainment Lions For Sport, Film Craft, Health & Wellness, Industry Craft, Media, Outdoor, Pharma, PR, Print & Publishing, Radio & Audio categories and Social & Influencer Lions categories.

From India, Leo Burnett’s tally stood strongest at 13 shortlists; followed by dentsu Creative at 8; Talented.Agency at 7; FCB Group India at 6; DDB Mudra Group, Ogilvy and Mindshare India at 2 each; and Wondrlab India, BBDO India and EssenceMediacom at 1 each.

There are no shortlists from India in the Pharma, Health and Wellness, Entertainment Lions for Music and Digital Craft categories.

Here are the shortlists secured by India across categories:

PR

Campaign

Brand

Agency

Advertiser

Sub-category

Why Is This A Swiggy Ad?

Swiggy

Talented.Agency

Swiggy

Community Management

Airtel 175 Replayed

Airtel

Leo Burnett

Airtel Telecommunications

Use of Events and Stunts

#BringBack2011

Oreo India

Leo Burnett

Oreo Cookie

Launch/ Relaunch

Tr. for Teacher

Navneet

FCB Interface and FCB Brasil

Navneet

Cultural Insight

Entertainment Lions for Gaming

Campaign

Brand

Agency

Sub-Category

Machine Gun Mouth

Battleground Mobile India

DDB Mudra Group, Mumbai

Audio-Visual Content

Entertainment Lions for Sports

Campaign

Brand

Agency

Sub-Category

Airtel 175 Replayed

Airtel

Leo Burnett

Brand Storytelling

Airtel 175 Replayed

Airtel

Leo Burnett

Sports Live Experience

Industry Craft

Campaign

Brand

Agency

Sub-Category

Untangling The Politics Of Hair

Stir

FCB India

Outdoor

The Everything Book

Vedantu

dentsu Creative

Brand and Communications Design

The Everything Book

Vedantu

dentsu Creative

Print and Publishing

Untangling The Politics Of Hair- Poster 1

Stir

FCB India

Outdoor

Untangling The Politics Of Hair- Poster 3

Stir

FCB India

Outdoor

Direct

Campaign

Brand

Agency

Sub-Category

#BringBack2011

Oreo Cookie

Leo Burnett

Food and Drink

Or Travel On Cleartrip

Cleartrip

Talented.Agency

Use of Print/ Outdoor

Outdoor Lions

Campaign

Brand

Agency

Sub-Category

Suraksha Ka Teeka

Mortein

dentsu Creative

Design for Promotional Items

Print and Publishing Lions

Campaign

Brand

Agency

Sub-Category

Why Is This A Swiggy Ad?

Swiggy

Talented.Agency

Single Market Campaign

Radio & Audio Lions

Campaign

Brand

Agency

Sub-Category

The Unheard Playlist

Spotify

Wondrlab India

Breakthrough On a Budget

Design Lions

Campaign

Brand

Agency

Sub Category

The Everything Book

Vedantu

Dentsu Creative

Promotional Printed Media

Film Craft

Campaign

Brand

Agency

Subcategory

JSW Steel Always Around

JSW Steel

Ogilvy Mumbai and Studio Eeksauras

Use of Original Music

Ode to Mumbai | Acko loves Mumbai | #WelcomeChange

Acko General Insurance

Subhajit Mukherjee and Hungry Films

Use of Original Music

Media

Campaign

Brand

Agency

Sub-Category

Suraksha Ka Teeka

Mortein

dentsu Creative

Healthcare

Or Travel On Cleartrip

Cleartrip

Talented.Agency

Use Of Print

Suraksha Ka Teeka

Mortein

dentsu Creative

Use of Ambient Media (Small Scale)

#NoPressure Delivery

RALCO

BBDO India

Local Brand

Suraksha Ka Teeka

Mortein

dentsu Creative

Social Behaviour and Cultural Insight

The Everything Book

Vedantu

dentsu Creative

Corporate Purpose and Social Responsibility

The Missing Chapter

Whisper

EssenceMediacom and Leo Burnett

Media Insights and Strategy

Trixy Cinegame, Bringing Alive 3 Layers Of Fun

Kwality Walls

Mindshare India

Media Insights and Strategy

Thumbstopping Beauty Biases

Dove

Mindshare India

Use of Data and Analytics

Entertainment

Campaign

Brand

Agency

Advertiser

Sub-Category

Airtel 175 Replayed

Airtel

Leo Burnett

Airtel Telecommunications

Live Entertainment

Airtel 175 Replayed

Airtel

Leo Burnett

Airtel Telecommunications

Influencer and Co-creation

Chatpat

SOS Children's Village

FCB Chicago, FCB Kinnect and FCB India

SOS Children's Village

Influencer and Co-creation

Airtel 175 Replayed

Airtel

Leo Burnett

Airtel Telecommunications

Partnerships with Talent

Tr. for Teacher

Navneet

FCB Interface and FCB Brasil

Navneet

Social Behaviour with Cultural Insight

Airtel 175 Replayed

Airtel

Leo Burnett

Airtel Telecommunications

Social Behaviour with Cultural Insight

Social and Influencer

Campaign

Brand

Agency

Subcategory

Why is this a Swiggy ad

Swiggy

Talented.Agency

Retail

MTV Bothard

MTV

DDB Mudra Group

Media & Entertainment

Why is this a Swiggy ad

Swiggy

Talented.Agency

Innovative use of community

#BringBack2011

Oreo

Leo Burnett

Innovative use of influencers

The great celebrity hack

Burger Kind

Leo Burnett

Innovative use of influencers

Why is this a Swiggy ad

Swiggy

Talented.Agency

Co-creation & UGC

#BringBack2011

Oreo

Leo Burnett

Multi-platform social campaign

Fiama talking memes

Fiama

Brand David Communications, Mumbai / Ogilvy, Mumbai

Social behaviour

 

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