Zee5 Global recently collaborated with the Mayor of London - as the official OTT presenting partner - for the ‘Eid In The Square’ event held on April 29, 2023, at the Trafalgar Square.
With the event in its 18th year, the annual celebration following Ramadan was big, and witnessed one of its best turnouts till date, with thousands present at the venue to celebrate the festival with the Mayor of London, Sadiq Khan.
The event saw both London residents and visitors explore the best of Islamic art, history, and culture. On the main stage, a blend of contemporary and traditional performances thrilled visitors, while food stalls from around the world offered an array of culinary delights.
Visitors were presented with an array of interactive activities. Games like digital spin the wheel and the cash-grabbing machine entertained the audiences as they stood a chance to win subscriptions and goodies from the brand.
Archana Anand, Chief Business Officer, Zee5 Global, said, “We have always believed in providing the finest entertainment that celebrates culture and diversity. As the world's largest streaming platform for South Asians, we are pleased to have been associated with this initiative that gave us an opportunity to celebrate the festival of Eid along with the community. We extend our heartfelt gratitude to the Mayor for this initiative.”
Khan said, “I am thrilled that Londoners and visitors of all faiths joined together in Trafalgar Square for our annual Eid in the Square festivities. The success of this event once again demonstrates that London’s diversity is our greatest strength, and something to be celebrated at every opportunity as we build a better London for all. It was inspiring to see people of all backgrounds enjoying the food, music, and activities, and embracing the rich traditions of the Muslim community in the heart of our capital following Ramadan. From my family to yours, Eid Mubarak!”
Eid on the Square is a flagship event organised by the Mayor of London to celebrate Eid al-Fitr, marking the end of Ramadan.